Marketing Channel Design and Integration - 2016

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Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP3
  • Assessment: Assignment 1 - (20-30%) , Assignment 2 - (20-30%) - Learn more

Unit provided by

2016 Fees
Domestic 1,305.00
HECS 1,305.00
International 1,555.00
This unit examines the various channels of distribution, including retailing and their strategic role in the marketing mix. The study of this unit facilitates the building of solid knowledge of physical and virtual store and outlet design, covering both traditional and online formats. Students will acquire a deep understanding of managing intermediaries from sales and marketing perspective.

On successful completion of this unit, students will be able to:

  1. Investigate the factors involved in designing, coordinating and integrating marketing channels from a marketing manager's perspective, e.g., product, price, customers and motives for channel selection
  2. Explain the business of retail now and in the future, including digital and visual retailing
  3. Evaluate various retail designs, processes and procedures including the role of channel in effective category management
  4. Distinguish between sales and marketing in enterprises and the need for cross functional communication
  5. Distinguish between the various retail formats in Australia and internationally
  • Assignment 1 — (20-30%)
  • Assignment 2 — (20-30%)
  • Invigilated Exam — (40-60%)
For more information on invigilated exams see Exams and results

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

  • Broadband access

This unit addresses the following topics.

1Supply chain issues
2Channel strengths and weaknesses - channel functions, roles, characteristics and customer motives for channel selection
3An overview of retailing from a management perspective (including digital and visual retailing)
4Sales and marketing management in the marketing planning process
5Sales force management (recruiting, managing compensating)
6Selling and sales promotion
7The strategic role of channels in the marketing mix
8Development and management of distribution channels to meet core marketing objectives
9Effective category management
10Channel integration
11Challenges of marrying traditional and online formats
12Location principles and strategy
13Network management
14Outlet design strategy
15Outlet design marketing objectives
16Standardisation vs. variation
17Psychology principles (sensory and environmental) for retail design and atmospherics
18Developing and evaluating effective retail formats - observational research, neuromarketing, etc.
19The Australian retail industry and its environment
20International perspectives on place marketing
21Channels in emerging markets

Each unit offered through OUA provides students with unit information that includes assessment topics and due dates, policy information and contact numbers for university support and academic staff. Study materials will also clearly outline each week's topic, readings, student activities and the format of all assessment.

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

There are no required textbooks for this unit.

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