Strategy - 2017

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: No
  • Duration: 12 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: Sess 2
  • Availability for 2018: Sess 2
  • Assessment: Case Study - Individual Case Study (10%) , Case Study 2 - CLN Case Study (40%) - Learn more

Unit provided by

2017 Fees
Domestic 4,200.00
International 4,450.00

Strategy is a unit designed to expose you to a strategic perspective on issues that concern an organization as a whole. The unit draws on and integrates concepts from most of the other MBA units which focus on specific areas of operating a business i.e. functional areas of marketing, finance, accounting, human resource management, operations management) and uses these insights to aid in the development of novel and competitive solutions to complex business problems and opportunities. The unit covers the evolution of the field of strategy and the need to balance strategy process, content and context.

On successful completion of this unit you will be able to:

  1. apply business concepts to construct a strategic plan for a business
  2. create a sustainable competitive strategy for an ongoing business entity
  3. develop strategies alternatives using design thinking to facilitate organisational decision-making and problem solving
  4. demonstrate an understanding of legal, ethical social, economic and environmental implications of business processes.
  • Case Study — Individual Case Study (10%)
  • Case Study 2 — CLN Case Study (40%)
  • Non-Invigilated Exam — Take home exam (50%)

There are no prerequisites for this unit.

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

2Strategising for Competitive Advantage
3Strategy Processes and Practices
4Missioning and Visioning: The Importance of Organisation Purpose
5Business-Level Strategy for Competitive Advantage
6Corporate-Level Strategy for Competitive Advantage
7The Value of Network Alliances
8Managing Strategic Change
9The Importance of Strategic Innovation
10Strategy in the Industry Context
11Strategy in the International Context
12Strategy in the Organisational Context

This unit is delivered using the following methods and materials:

Instructional Methods

  • Blogs
  • Discussion Forum/Discussion Board
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links
  • Wikis

Online materials

  • Printable format materials

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Strategic Management : The Challenge of Creating Value

    By:FitzRoy, O'Shannassy et al

    ISBN: 9781138849242


    Supplier:Go to The Co-op Bookshop

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