Creating Business Strategy - 2018

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 12 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: Sess 2 , Sess 3
  • Availability for 2018: Sess 2 , Sess 3
  • Assessment: Case Studies - Case Study & Presentation (40%) , Case Study - Case Study Analysis Report (10%) - Learn more

Unit provided by

2018 Fees
Domestic 4,440.00
International 4,690.00

In this unit you will gain an international strategic perspective on issues that concern the organisation. The unit integrates concepts from other MBA Executive units that cover specific areas of operating a business such as marketing, finance, accounting, human resource management and operations management, and uses these insights to provide you with a framework to design solutions to complex business problems and opportunities. The unit covers the evolution of the field of strategy and the need to balance strategy process, content and context.

Drawing on your professional experience you will explore the importance of business ethics including a well-developed ethics of governance regime to help achieve strategic organisational goals in an international business setting.

On the successful completion of this unit you will be able to:

  1. apply strategic management knowledge to create an effective strategy for a business in an industry setting
  2. use design thinking to develop and prioritise solutions to strategy problems and opportunities for a business
  3. critically engage with and resolve ethical challenges of strategy design
  4. interpret the international business environment to inform strategy design for sustainable, competitive advantage of an organisation.
  • Case Studies — Case Study & Presentation (40%)
  • Case Study — Case Study Analysis Report (10%)
  • Non-Invigilated Exam — Take home exam (50%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • OMBA120 — Creating Strategy

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

1Introduction, Case Study Reading Technique and Case Study Analysis
2Strategy Process and Practice
3Thinking Strategically About the Firm and the Business Environment
4Managing Resources and Capabilities
5Creating Future Direction
6Business-Level Strategy
7Corporate-Level Strategy
8Managing Innovation, M & A, and the Dynamic Scope of the Firm
9Leading Organizational Change
10Business Strategy, Performance Measurement
11Corporate Governance and Social Responsibility

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Embedded Multimedia
  • Online assignment submission
  • Standard Media
  • Web links

This unit is a core requirement in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

Enquire online

Need to ask a question that's best put down in words?
Make an online enquiry.

Enquire now

Ready to enrol?

Start studying this unit now.


Got a question?

Get an answer from one of our friendly Student Advisors.