Introduction to Tourism - 2016

This page is for past year, View 2017 unit details.

Unit summary


  • Level of Study: Undergraduate Level 1
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2016: SP1
  • Assessment: Invigilated Exam - (45%-55%) , Online Discussion - Group Discussion (5%-15%) - Learn more

Unit provided by

2016 Fees
Domestic 1,305.00
HECS 1,305.00
International 1,555.00

As a core unit in the Tourism major, the Introduction to Tourism unit aims to equip both aspiring tourism practitioners and management generally, with an understanding of existing business practices and social theory as they relate to tourism. The unit has been further designed to provide a sound understanding of the structure of the tourism industry, the nature of the tourism product, the interaction between the various ‘players’, and the issues facing the industry now and in the future. This involves students developing knowledge and understanding of:

  • The tourism ‘system’ and its components
  • The problems and principles relating to the provision of tourism service products
  • Tourism and its role within local, national, and global environments
  • The effects of tourism (both positive and negative) on specific environments
  • The role of culture and local communities in the tourism product
  • Traditional theories of management, motivation and demand and their relevance to tourism

On successful completion of this unit, students will be able to:

  1. Explain how the tourism industry is structured and analyse the effectiveness of the tourism ‘system’.
  2. Discuss the importance of tourism to national and world economies.
  3. Explain how tourism interacts with society generally, and what problems arise from such interaction.
  4. Analyse accepted management theory for its relevance to tourism, and/or identify the features of an appropriate tourism centric management model.
  5. Analyse traditional psychological theories of motivation and their relevance to tourism
  6. Describe the role of government in tourism, and analyse the extent to which their involvement is desirable.
  7. By means of secondary research and literature analysis provide balanced critiques of tourism as a field of human activity and communicate them in a cogent and logical form
  8. Demonstrate a capacity to think beyond established theory by using knowledge acquired in the unit to advance alternative perspectives
  • Invigilated Exam — (45%-55%)
  • Online Discussion — Group Discussion (5%-15%)
  • Research Assignment — (25%-35%)
  • Test — (5%-15%)
For more information on invigilated exams see Exams and results

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • TOU110 — Introduction to Tourism
  • Broadband access

This unit addresses the following topics.

1The tourism phenomenon - concepts and definitions
2The product/service interface
3The history, evolution and societal implications of tourism
4Tourism as a global phenomenon
5Tourism organisation and structure
6Government and tourism
7Tourism impacts and directions
8Culture and tourism
9Tourism and the planning process
10Tourism motivation and demand
11Application of tourist motivation models to tourism marketing and development

This unit is delivered using the following methods and materials:

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Cooper's Essentials of Tourism

    By:Chris Cooper

    ISBN: 9780273724384


    Supplier:Go to The Co-op Bookshop

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