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Strategic Marketing Management

Postgraduate | TAS-BMA709 | 2024

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
14 weeks

FEE-HELP available

Strategic Marketing Management

About this subject

  • Upon completion of this subject, the student should be able to:

    1. Explain theories and concepts related to marketing management.
    2. Apply specific marketing management theories and concepts.
    3. Develop, implement and evaluate marketing management strategies.
    4. Communicate orally and in written contexts.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Additional requirements

  • Other requirements - Teaching Arrangement: 4 x 3-hr Workshops

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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