Strategic Marketing Management
PostgraduateTAS-BMA7092023
Course information for 2023 intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
- Loan available
- FEE-HELP available
Strategic Marketing Management
About this subject
Upon completion of this subject, the student should be able to:
- Explain theories and concepts related to marketing management.
- Apply specific marketing management theories and concepts.
- Develop, implement and evaluate marketing management strategies.
- Communicate orally and in written contexts.
- Week 1 - Introduction to the subject
- Week 2 - Topic 1: Marketing in Today’s Economy
- Week 3 - Topic 2: Strategic Marketing Planning
- Week 4 - Topic 3: Collecting and Analysing Marketing Information
- Week 5 - Topic 4: Developing Competitive Advantage and Strategic Focus
- Week 6 - Topic 5: Customers, Segmentation and Target Marketing
- Week 7 - Topic 6: The Marketing Program
- Week 8 - Topic 7: Branding and Positioning
- Week 9 - Topic 8: Ethics and Social Responsibility in Marketing Strategy
- Week 10 - Topic 9: Marketing Implementation and Control
- Week 11 - Topic 10: Developing and Maintaining Long-Term Customer Relationships
- Week 12 - Topic 11: Review and Final Assessment
To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of marketing management is to develop, maintain and/or defend an organisation's competitive position based on strategic planning that aligns with its objectives, skills, and resources and changing market opportunities.
Within this context, the focus of this subject is on developing students' knowledge and skills to develop marketing strategy, manage the organisation's strategic marketing management activities and develop an effective marketing plan. There are three modules within which students will cover the theoretical foundations of marketing management, key aspects related to operationalising marketing management, and then contemporary issues that are particularly significant in the modern context. Overall, this subject allows students to integrate and apply the knowledge gained in their previous studies of marketing.
- Multiple Choice Quiz (10%)
- Group Presentations (60%)
- Discussion forum posts and peer review (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- TAS-MMK-MAS-2023 - Master of Marketing Management
Elective
- OUA-PSU-GCE-2023 - Postgraduate Single Subjects
Additional requirements
- Other requirements - 4 x 3 hr Workshops
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Master of Marketing Management
PostgraduateTAS-MMK-MAS
PostgraduateOUA-PSU-GCE