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Strategic Marketing Management
Postgraduate | TAS-BMA709 | 2024
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
FEE-HELP available
Strategic Marketing Management
About this subject
Upon completion of this subject, the student should be able to:
- Explain theories and concepts related to marketing management.
- Apply specific marketing management theories and concepts.
- Develop, implement and evaluate marketing management strategies.
- Communicate orally and in written contexts.
- Refer to MyLO for study topics.
To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of marketing management is to develop, maintain and/or defend an organisation's competitive position based on strategic planning that aligns with its objectives, skills, and resources and changing market opportunities.
Within this context, the focus of this subject is on developing students' knowledge and skills to develop marketing strategy, manage the organisation's strategic marketing management activities and develop an effective marketing plan. There are three modules within which students will cover the theoretical foundations of marketing management, key aspects related to operationalising marketing management, and then contemporary issues that are particularly significant in the modern context. Overall, this subject allows students to integrate and apply the knowledge gained in their previous studies of marketing.
- Multiple Choice Quiz (10%)
- Group Presentations x 3 (60%)
- Discussion forum posts and peer review (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Additional requirements
- Other requirements - Teaching Arrangement: 4 x 3-hr Workshops
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.