Strategic Marketing Management
Your upfront cost: $0
- 10 Jul 2023
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
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Our student advisors are here to guide you with:
- Enrolling and eligibility
- Fee and loan information
- Credit and recognition for prior learning
Upon completion of this subject, the student should be able to:
- Explain theories and concepts related to marketing management.
- Apply specific marketing management theories and concepts.
- Develop, implement and evaluate marketing management strategies.
- Communicate orally and in written contexts.
- Week 1 - Introduction to the subject
- Week 2 - Topic 1: Marketing in Today’s Economy
- Week 3 - Topic 2: Strategic Marketing Planning
- Week 4 - Topic 3: Collecting and Analysing Marketing Information
- Week 5 - Topic 4: Developing Competitive Advantage and Strategic Focus
- Week 6 - Topic 5: Customers, Segmentation and Target Marketing
- Week 7 - Topic 6: The Marketing Program
- Week 8 - Topic 7: Branding and Positioning
- Week 9 - Topic 8: Ethics and Social Responsibility in Marketing Strategy
- Week 10 - Topic 9: Marketing Implementation and Control
- Week 11 - Topic 10: Developing and Maintaining Long-Term Customer Relationships
- Week 12 - Topic 11: Review and Final Assessment
In order to enrol in this subject, you must be accepted into one of the following degrees:
No additional requirements
To be successful, a company must develop competitive marketing strategies that effectively position its products against competitors and give it the strongest possible competitive advantage. The task of marketing management is to develop, maintain and/or defend an organisation's competitive position based on strategic planning that aligns with its objectives, skills, and resources and changing market opportunities.
Within this context, the focus of this subject is on developing students' knowledge and skills to develop marketing strategy, manage the organisation's strategic marketing management activities and develop an effective marketing plan. There are three modules within which students will cover the theoretical foundations of marketing management, key aspects related to operationalising marketing management, and then contemporary issues that are particularly significant in the modern context. Overall, this subject allows students to integrate and apply the knowledge gained in their previous studies of marketing.
- Multiple Choice Quiz (10%)
- Presentation (60%)
- Discussion Forum (30%)
Current study term: 09 Jul 23 to 15 Oct 23
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