Strategic Digital Media
PostgraduateTAS-HEJ5092023
Course information for 2023 intake View information for 2025 course intake
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- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
- Loan available
- FEE-HELP available
Strategic Digital Media
About this subject
Upon completion of this subject, the student should be able to:
- Critically evaluate the role of digital media in a strategic communication environment.
- Design and summarise a social media project which uses digital content creation, and present progress on a project in a concise and convincing way.
- Demonstrate your own digital and social media practice in a portfolio of practical work.
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of key concepts in emergent media technologies.
- Refer to Mylo for study topics
Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This subject provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge of key concepts, principles, and practices to understand how social media, and other forms of digital media, informs a strategic communication environment. The subject will develop your practical skills in digital content creation for various platforms and your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies.
- Portfolio of Digital Content Creation and Social Media Production (40%)
- Strategic Digital and Social Media Report (40%)
- Oral Pitch for a Digital and Social Media Initiative (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- TAS-SCM-GDI-2023 - Graduate Diploma of Strategic Communication
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Graduate Diploma of Strategic Communication
PostgraduateTAS-SCM-GDI