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Marketing Insights into Big Data

Postgraduate | TAS-BMA708 | 2024

Study method
100% online
Assessments
100% online
Enrol by
14 July 2024
Entry requirements
Part of a degree
Duration
14 weeks
Start dates
26 Feb 2024,
22 July 2024

Price from

$2,979

Upfront cost

$0

HECS-HELP and FEE-HELP available

Marketing Insights into Big Data

About this subject

  • Upon completion of this subject, the student should be able to:

    1. Critically examine different methods of data analysis and presentation for social networks, complex systems and relational links.
    2. Apply intermediate skills in spreadsheets and data visualisation software to identify trends and relationships among factors in industry and society.
    3. Analyse government, industry and social media data to identify relationships and trends.
    4. Critically evaluate conclusions drawn from different data and analytic tools.
    5. Create interactive models using appropriate software and effectively communicate results and findings to aid decision-makers in understanding interrelationships and trends.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Elective

  • TAS-BHI-GCE-2024 - Graduate Certificate in Behavioural Insights
  • TAS-FIN-MAS-2024 - Master of Finance

Additional requirements

  • Other requirements - Teaching Arrangement: Introductory Lecture: 1-hr, once in a term. Weekly recorded lecture: 1-hr, 13 weeks. Online Workshop: 3-hrs, 4 times in a semester

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

University of Tasmania logo
University of Tasmania logo

PostgraduateTAS-FIN-MAS

Master of Finance

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