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At the completion of this course you should be able to:
1. Examine marketing issues and opportunities using relevant concepts and theories
2. Apply marketing concepts and theories to the demand of contemporary business practices
3. Analyse the marketing environment using appropriate methodology
- Fundamental marketing concepts; consumer behaviour, marketing research, product planning, integrated marketing communications and social media; distribution planning, product & service pricing, and societal and environmental issues.
In order to enrol in this subject, you must be accepted into one of the following degrees:
No additional requirements
Marketing plays an essential part in business leadership. This course exposes students to fundamental marketing concepts used in industry and provides insight into how these concepts relate to the "real" world.
This course introduces students to the discipline of marketing through topics such as: consumer behaviour, marketing research, product planning, integrated marketing communications and social media, distribution planning, product & service pricing, and societal and environmental issues.
100% Continuous assessment comprising; Online Quizzes 20% SWOT Analysis 25% Marketing Plan 30% Essay 25%
- Online Quizzes (20%%)
- SWOT Analysis (25%%)
- Marketing Plan (30%%)
- Essay (25%%)