$4,308 $4,916
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 03 Apr 2023
The University of Notre Dame Australia is committed to delivering an excellent student experience, alongside a high standard of teaching, research, and training. As a leader in ethical education, Notre Dame aims to develop students’ critical reasoning and their ability to make ethical decisions—crucial skills to progressing their careers and leading purposeful lives. At Notre Dame, students navigate their future with an ethical education online.
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QS Ranking 2023
33
Times Higher Education Ranking 2023
N/A
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Subject details
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- Fundamental marketing concepts; consumer behaviour, marketing research, product planning, integrated marketing communications and social media; distribution planning, product & service pricing, and societal and environmental issues.
In order to enrol in this subject, you must be accepted into one of the following degrees:
Elective
- UND-LDR-MAS-2023
Additional requirements
No additional requirements
Marketing plays an essential part in business leadership. This course exposes students to fundamental marketing concepts used in industry and provides insight into how these concepts relate to the "real" world.
This course introduces students to the discipline of marketing through topics such as: consumer behaviour, marketing research, product planning, integrated marketing communications and social media, distribution planning, product & service pricing, and societal and environmental issues.
100% Continuous assessment comprising; Online Quizzes 20% SWOT Analysis 25% Marketing Plan 30% Essay 25%
- Online Quizzes (20%%)
- SWOT Analysis (25%%)
- Marketing Plan (30%%)
- Essay (25%%)
For textbook details check your university's handbook, website or learning management system (LMS).