Customer Experience Management
UndergraduateTUA-BIZ1042026
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 6 Sept 2026
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Start dates
- 14 Sept 2026
- Price from
- $3,749
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Customer Experience Management
About this subject
By the end of this 12-week subject, you'll be able to:
- Compare and contrast the emerging concepts and practices that shape the customer experience.
- Explore customer differentiation in service delivery and identify customer’s critical touch points that influence an organisation’s customer experience strategy.
- Research a customer problem and develop an appropriate customer experience.
- Develop and communicate a customer experience strategy.
- Analyse and apply tools to monitor and evaluate a customer experience strategy.
- A guide to the topics you will explore in this subject will be provided in your study materials.
The 21st Century economy is dynamic and driven by customers ever changing wants and needs. To remain competitive businesses need to understand what their customers want and how to deliver a quality customer experience that goes beyond the product or service offering. This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyze Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.
- Customer Experience Reflection (30%)
- Customer Experience Strategy: Research Analysis (40%)
- Quiz (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
At Torrens University Australia you can tailor your study to suit your lifestyle.
Thanks to their innovative digital learning system you’ll gain the ultimate in flexibility, and still receive personalised guidance from academics and access to work placement, mentorship and internship opportunities. Online you can attend live classes or view recorded sessions, connect with lecturers and fellow students, and access content on-demand 24/7.
Learn more about Torrens University Australia
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- TUA-DFM-DIP-2026 - Diploma of Fashion Marketing and Enterprise
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Diploma of Fashion Marketing and Enterprise
UndergraduateTUA-DFM-DIP