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Postgraduate | RMI-OMBA620 | 2024

Combine your understanding of marketing planning with design-based thinking. Study the relationship between affordable pricing and product value. Engage in market research. Keep the consumer front of mind when creating solutions to marketing challenges.

Study method
100% online
100% online
Entry requirements
Part of a degree
14 weeks

FEE-HELP available


About this subject

  • On successful completion of this subject you will be able to:

    1. synthesise and apply contemporary and key marketing knowledge, which is culturally, socially and politically sensitive, with interpersonal skills, accepting the importance of ongoing continuous learning
    2. critically analyse and synthesise internal organisational and external industry information and macro environment related data and evaluate the impact on marketing plan design
    3. apply analytical tools, frameworks, models and techniques to assist with the collection, classification and presentation of marketing information
    4. evaluate design options regarding marketing mix elements in different business contexts
    5. design a marketing plan in an existing or new market and apply design thinking to complex marketing problems and opportunities by developing creative solutions that contributes to professional practice
    6. select, communicate and advocate desirable ideas and solutions that will address complex marketing problems and opportunities to both specialist and non-specialist audiences.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Prior study

To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:

  • RMI-BUSM4521 (Not currently available)

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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