Design Thinking for Business (Executive)

• • A week-by-week guide to the topics you will explore in this unit will be provided in your study materials.

Others

Do not enrol in this subject if you have completed OMBA600.

Special requirements

• AttendanceDetails - Attendance for the 4-day intensive is compulsory, plus another 1-day presentation.

This subject is designed to enable you to demonstrate a globally applicable understanding of design thinking and leverage designerly, work-ready skills in business contexts. The ability to think and act with a designerly perspective is a critical success factor for firms. For this purpose, the subject will enhance your capability to understand and manage the principles, tools and implications of design thinking for business. Through a mix of academic and practical work, you will learn what design thinking, with its holistic focus on human experiences, means for business and its consequences for organisational design and customer experience design. You will be challenged to creatively and critically reflect on business problems and opportunities applying a design thinking approach, and thereby explore, evaluate and even critique the design thinking solutions of others.

Design thinking will help you empathise with and then connect externally with internal business contexts and stakeholders. In doing so, you learn to leverage design thinking’s power in improving and innovating business and life conditions. Going beyond the innovation process, this subject takes a particularly strategic perspective on design thinking so as to help organisations capitalise on the benefits of designerly sense-making, decision-making and action-taking for sustainable and socially responsible business success. 

This subject requires on-campus attendance in Melbourne. 

Session 1:

• Intensive: Friday 20 March–Monday 23 March

Session 2:

• Intensive: TBC

• Industry Partner Presentation (40%)
• Industry Report (30%)
• Reflection Paper (30%)