Warning! This subjects requires on campus attendance. Refer to Special Requirements for more information.

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Subject details

Upon successful completion of this degree you will be able to:

  1. Analyse and discuss design thinking, its manifestations and implications across organisational contexts
  2. Differentiate between various contemporary methods to identify opportunities and solve problems
  3. Create and communicate end-user driven solutions to business problems or opportunities utilising design thinking
  4. Demonstrate creative, critical and ethical thinking through developing and recommending solutions to business problems and opportunities that benefit relevant stakeholders
  5. Evaluate potential outcomes of design thinking in view of better decision making, implementation and sustainability of solutions.
    • A week-by-week guide to the topics you will explore in this unit will be provided in your study materials.


Do not enrol in this subject if you have completed OMBA600.

Special requirements

  • AttendanceDetails - Attendance for the 4-day intensive is compulsory, plus another 1-day presentation.

This degree is designed to enable you to demonstrate a globally applicable understanding of design thinking and leverage designerly, work-ready skills in business contexts. The ability to think and act with a designerly perspective is a critical success factor for firms. For this purpose, the degree will enhance your capability to understand and manage the principles, tools and implications of design thinking for business. Through a mix of academic and practical work, you will learn what design thinking with its holistic focus on human experiences means for business and its consequences for organisational design and customer experience design. You will be challenged to creatively and critically reflect on business problems and opportunities applying a design thinking approach, and thereby explore, evaluate and even critique the design thinking solutions of others. Design thinking will help you empathise with and then connect external with internal business contexts and stakeholders. In doing so, you learn to leverage design thinking’s power in improving and innovating business and life conditions. Going beyond the innovation process, this degree takes a particularly strategic perspective on design thinking so as to help organisations capitalise on the benefits of designerly sense-making, decision-making and action-taking for sustainable and socially responsible business success. 

This subject requires on-campus attendance in Melbourne. Attendance for the 1-day Orientation, 4-day Intensive and 1-day Presentation is compulsory.

Session 1:

  • Orientation: Thursday 15 March 5:30 PM to 8 PM, in Building 13, level 3, room 007 (attendance at the welcome event is not compulsory). 
  • Intensive: Friday 16 - Monday 19 March 8:30am - 5:30pm, Room: 013.03.013
    • Mon 19/3 finishes at 12:30pm
  • Plus a 1 day presentation session, date TBA

Session 2, 2018:

Friday 17th Aug – 8:30 AM to 5:00 PM – Room:013.03.013 [36]

Saturday 18th Aug – 8:30 AM to 5:00 PM – Room:013.03.013 [36]

Sunday 19th Aug – 8:30 AM to 5:00 PM – Room:013.03.013 [36]

Monday 20th Aug – 1:00 PM to 5:00 PM – Room:013.03.013 [36]


Friday 24th Aug – 8:30 AM to 5:00 PM – Room:013.03.013 [36]

Saturday 25th Aug – 8:30 AM to 5:00 PM – Room:013.03.013 [36]

Sunday 26th Aug – 8:30 AM to 5:00 PM – Room:013.03.013 [36]

Monday 27th Aug – 1:00 PM to 5:00 PM – Room:013.03.013 [36]

Plus, an additional day later in the semester - date TBA

  • Industry Partner Project (100%)

Textbook information is pending.

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