Enrolments for 2023 have closed.
Strategic Marketing
Undergraduate | LTU-MKT3SMK | 2023
Course information for 2023 intake View information for 2024 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
HECS-HELP and FEE-HELP available
Strategic Marketing
About this subject
- Assess an organisation's internal and external environments to determine its key resources, competences and capabilities.
- Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences.
- Analyse marketing data and recommend relevant coherent marketing strategies and tactical programs based on the data for an organisation to achieve its stated strategic direction.
- Demonstrate an in-depth level of marketing knowledge through the development and presentation of a coherent marketing strategy for an organisation.
- Understand and assess an organisation's internal and external environments to determine its key resources, competences and capabilities.
- Evaluate and recommend appropriate strategic directions.
- Analyse marketing data and recommend relevant coherent marketing strategies.
- Examine tactical programs based on the data for an organisation to achieve its stated strategic direction.
- Demonstrate an in-depth level of marketing knowledge through the development and presentation of a coherent marketing strategy for an organisation.
In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and frameworks. You will be required to demonstrate a broad and coherent understanding of marketing knowledge and skills along with employability skills in authentic industry-based activities.
- Practice-based activities (equivalent to 1750 words) (40%)
- Reflective practice (equivalent to 1000 words) (30%)
- Presentation (equivalent to 1000 words) (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- QS Ranking 2024:
- 17
- Times Higher Education Ranking 2024:
- 18
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- LAT-BUS-DEG-2023 - Bachelor of Business
- LAT-ART-DEG-2023 - Bachelor of Arts
Prior study
You must have successfully completed the following subject(s) before starting this subject:
Others
Pre-requisites: Student must have completed 180 credit points.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
UndergraduateLAT-ART-DEG