Market, Audience and Social Research
UndergraduateLTU-MKT3MRE2023
Course information for 2023 intake View information for 2025 course intake
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- Study method
- 100% online
- Assessments
- Subject may require attendance
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Market, Audience and Social Research
About this subject
- Identify marketing problems and translate them into research questions for marketing in the context of business.
- Write a marketing research proposal for business organisations.
- Write a questionnaire for organisations in the context of business.
- Prepare a report presenting research findings and recommendations for business organisations.
- Apply SPSS program for marketing in the context of business.
- • Market research process
- • Secondary data
- • Observation data
- • Qualitative and quantitative data
- • Qualitative and quantitative data analysis
- • Testing hypothesis
- • Questionnaire design
- • Testing for differences
- • Sampling methods
- • Descriptive statistics
- • Testing for association
- • Predictive analysis
- • Reliability analysis
- • Results and presentation
Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in the digital era.
- 2-hour Final Examination. (50%)
- Weekly SPSS tutorial exercises Each student will have to complete the exercise every week. (broadly equivalent to 250 words per student). (10%)
- Ongoing Individual Data Collection and Data Entry exercise Each student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student). (10%)
- Team Research Proposal Team based. 2-3 students per team/1,000-words per student. (10%)
- Team Research Report with Findings and Recommendations Team-based, 2-3 students per team/1,500 words per student. (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- LAT-BUS-DEG-2023 - Bachelor of Business
- LAT-TEC-DEG-2023 - Bachelor of Information Technology
- LAT-ART-DEG-2023 - Bachelor of Arts
- LAT-PYS-DEG-2023 - Bachelor of Psychological Science
- LAT-CYS-DEG-2023 - Bachelor of Cybersecurity
Prior study
You must have successfully completed the following subject(s) before starting this subject:
Others
Past La Trobe University students who have previously completed MKT2MRE (Market, Audience and Social Research) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
UndergraduateLAT-ART-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-CYS-DEG