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Communication & Public Value

Postgraduate | GRF-COM100 | 2024

Explore the ways in which organisations convey the value they offer.Pull apart the concept of 'value' and its historical tie to goods and services. Learn how organisations leverage values to form strategic partnerships with one another.

Study method
100% online
100% online
Enrol by
27 Oct 2024
Entry requirements
Part of a degree
14 weeks
Start dates
4 Nov 2024

Price from


Upfront cost


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Communication & Public Value

About this subject

  • At the completion of this subject you will have:

    1. an understand the history and sectoral contexts of ‘values’ as rationales for organisations, their goods and services;
    2. skills in comparing and evaluating different value rationales;
    3. a familiarity with best practice models of public value currently used internationally by organisations to understand, measure and communicate their contributions to public life;
    4. experience in identifying an organisation’s ‘authorising environment’ and the key relationships between its constituent parts;
    5. experience in developing indicators of public benefits;
    6. practical experience in designing a public value model for an organisation, to improve its internal and external communication processes and foster resilient relationships with its ‘authorising environment’;
    7. an understanding of the benefits and problems involved in strategic partnering;a greater capacity to participate in policy development and application;
    8. an enhanced understanding of the role played by communications practices in influencing and expressing what publics value.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:


  • GRF-MCM-GCE-2024 - Graduate Certificate in Communication


  • OUA-PSU-GCE-2024 - Postgraduate Single Subjects
  • UNE-PRO-GCE-2024 - Graduate Certificate in Professional Practice

Prior study

You must either have successfully completed the following subject(s) before starting this subject, or currently be enrolled in the following subject(s) in a prior study period; or enrol in the following subject(s) to study prior to this subject:

one of

and one of

Please note that your enrolment in this subject is conditional on successful completion of these prerequisite subject(s). If you study the prerequisite subject(s) in the study period immediately prior to studying this subject, your result for the prerequisite subject(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite subject(s) successfully you should not continue with your enrolment in this subject. If you are currently enrolled in the prerequisite subject(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this subject to give you time to re-attempt the prerequisite subject(s).


COM190 only applies to new students commencing this program in 2015. If you are an existing student, COM120 applies to you.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

Griffith University logo


Graduate Certificate in Communication

Open Universities Australia - Logo


Postgraduate Single Subjects

University of New England logo

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