Subject details

At the completion of this subject students will be able to:

  1. evaluate the effectiveness of user experience (UX) practice to enhance customer experience
  2. gather and assess prototype target-user information to improve design iteration
  3. apply UX design principles in developing industry-standard marketing contact points.
    • Introduction to User Experience (UX)
    • Design Thinking
    • Understanding Users
    • Heuristics
    • Colour, contrast, and texture
    • Composition and alignment
    • Designing for optimization
    • Iteration and prototyping
    • Lines, shapes, and motion
    • Text and typography
    • Customer experience (CX)
    • Communicating design ideas
  • Study resources

    • Instructional methods

      • Standard Media
      • Online Quizzes/Tests
      • Web links
      • Podcasting/Lecture capture
      • Chat Rooms
      • Embedded Multimedia
      • Audio/Video conferencing
      • Discussion forum/Discussion Board
    • Online materials

      • Printable format materials
      • Online Assessment
      • Resources and Links

In order to enrol in this subject, you must be accepted into one of the following degrees:

  • CUR-MMK-MAS-2019
  • CUR-MMK-GDI-2019
  • CUR-MMK-GCE-2019
  • CUR-PBM-GCE-2019

Special requirements

No special requirements

The subject is designed to develop graduate competencies in utilising design principles to enhance user experiences (UX). Understanding and curating UXs is critical to effectively implementing content strategies, visual design, information architecture, and interactions across integrated customer contact points. These UXs are evaluated through needs, values, emotions, and attitudes towards products, systems or services in human-brand interactions. Students will evaluate the needs of end users to develop, test, iterate, and communicate compelling and engaging user experiences to best achieve marketing objectives.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

  • Heuristic Evaluation (25%)
  • UX Concept Development and Pitch (40%)
  • Invigilated Exam (35%)

Textbook information is pending.

Textbook information is pending.

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