User Experience Design

• • Introduction to User Experience (UX)
  • Design Thinking
  • Understanding Users
  • Heuristics
  • Colour, contrast, and texture
  • Composition and alignment
  • Designing for optimization
  • Iteration and prototyping
  • Lines, shapes, and motion
  • Text and typography
  • Customer experience (CX)
  • Communicating design ideas

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• CUR-MMK-GCE-2021
• CUR-MMK-MAS-2021
• CUR-MMK-GDI-2021

Elective

• CUR-PBM-GCE-2021

Additional requirements

No additional requirements

The subject is designed to develop graduate competencies in utilising design principles to enhance user experiences (UX). Understanding and curating UXs is critical to effectively implementing content strategies, visual design, information architecture, and interactions across integrated customer contact points. These UXs are evaluated through needs, values, emotions, and attitudes towards products, systems or services in human-brand interactions, with an emphasis on ethical considerations for a diversity of users from various social and cultural groups. Students will evaluate the needs of end users to develop, test, iterate, and communicate compelling and engaging user experiences to best achieve marketing objectives.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

• Heuristic Evaluation (25%)
• UX Concept Development and Pitch (40%)
• Online School Invigilated Exam (35%)

Current study term: 28 Nov 21 to 27 Feb 22