User Experience Design

• • Introduction to User Experience (UX)
  • Design Thinking
  • Understanding Users
  • Heuristics
  • Colour, contrast, and texture
  • Composition and alignment
  • Designing for optimization
  • Iteration and prototyping
  • Lines, shapes, and motion
  • Text and typography
  • Customer experience (CX)
  • Communicating design ideas

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• CUR-MAR-MAS-2022

Elective

• CUR-PBM-GCE-2022

Additional requirements

No additional requirements

User Experience (UX) is where research and design are applied to create interactions with products, platforms, and services that users love. UX focuses on developing a deep understanding of users, what they need, what they value, their abilities, and also their limitations. This is crucial in both the physical and digital world, and key to designing solutions in the context of the UN SDGs. These UXs are evaluated through needs, values, emotions, and attitudes towards products, systems or services in human-brand interactions, with an emphasis on ethical considerations for a diversity of users. Crucially, students learn to optimize UXs for Accessible (Universal) Design to adhere to important Principles of Responsible Management Education (PRME) in accordance with the UN’s Sustainable Development Goals (SDGs). Through various Authentic Assessments you will develop skills that are critical in marketing and business. These skills have broader applicability to the fields of graphic design, web and app development, SEO, product or project management, and promotional techniques such as advertising, or content marketing.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

• Heuristic Evaluation (30%)
• UX Concept Development and Pitch (40%)
• Online School Invigilated Final examination (30%)

Current study term: 29 May 22 to 28 Aug 22

Next study term: 27 Nov 22 to 26 Feb 23