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Postgraduate CUR-MMK530-2021

User Experience Design

Get to know your user, and understand how their needs should shape their online experience. User experience (UX) design is a valued skill that draws on a varied toolbox, include testing, iterating and collaborating, to deliver enhanced experiences. 

From

$3,450 $3,700

Your upfront cost: $0

International student?

Duration

13 weeks

Study method

100% online

Available loans

  • FEE-HELP

Assessments

100% online

Prior study

Not required

Study terms

  • 31 May 2021
  • 29 Nov 2021
Curtin University logo

Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, our online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.

QS RANKING 2021

13

Times Higher Education Ranking 2021

13

  • 2021

Subject details

What you'll learn

At the completion of this subject students will be able to:

  1. evaluate the effectiveness of user experience (UX) practice to enhance customer experience
  2. gather and assess prototype target-user information to improve design iteration
  3. apply UX design principles in developing industry-standard marketing contact points.
  4. evaluate ethical design considerations for a diversity of users from various social and cultural groups.
Topics covered
    • Introduction to User Experience (UX)
    • Design Thinking
    • Understanding Users
    • Heuristics
    • Colour, contrast, and texture
    • Composition and alignment
    • Designing for optimization
    • Iteration and prototyping
    • Lines, shapes, and motion
    • Text and typography
    • Customer experience (CX)
    • Communicating design ideas
Entry requirements

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core
  • CUR-MMK-GCE-2021
  • CUR-MMK-MAS-2021
  • CUR-MMK-GDI-2021
Elective
  • CUR-PBM-GCE-2021

Special requirements

No special requirements

Description

The subject is designed to develop graduate competencies in utilising design principles to enhance user experiences (UX). Understanding and curating UXs is critical to effectively implementing content strategies, visual design, information architecture, and interactions across integrated customer contact points. These UXs are evaluated through needs, values, emotions, and attitudes towards products, systems or services in human-brand interactions, with an emphasis on ethical considerations for a diversity of users from various social and cultural groups. Students will evaluate the needs of end users to develop, test, iterate, and communicate compelling and engaging user experiences to best achieve marketing objectives.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

Assessments

  • Heuristic Evaluation (25%)
  • UX Concept Development and Pitch (40%)
  • Online School Invigilated Exam (35%)
Textbooks

Current study term: 30 May 21 to 29 Aug 21)

Check the learning management system (LMS) of your university for textbook details.

Next study term: 28 Nov 21 to 27 Feb 22

Check the learning management system (LMS) of your university for textbook details.

Related degrees

Postgraduate CUR-MMK-GCE-2021

Graduate Certificate in Marketing

Postgraduate CUR-MMK-MAS-2021

Master of Marketing

Postgraduate CUR-MMK-GDI-2021

Graduate Diploma in Marketing

Postgraduate CUR-PBM-GCE-2021

Graduate Certificate in Psychology of Business and Management

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