Subject details

At the completion of this subject students will be able to:

  1. plan and structure a research project that is useful for marketing strategy development through the application of ethical research techniques
  2. generate an original and comprehensive literature review through a critique of literature relating to the marketing discipline
  3. assess the needs of the research and evaluate appropriate research designs to produce a research proposal
  4. develop a sound research methodology to collect data and analyse the data gathered
  5. produce an original, ethical and critical report relating to the key issues addressed in the research and their implications for marketing strategy.
    • Research process
    • Research design
    • Data collection and analysis
    • Writing a research proposal
    • Writing a research report

  • Study resources

    • Instructional methods

      • Standard Media
      • Online Quizzes/Tests
      • Online assignment submission
      • Web links
      • Podcasting/Lecture capture
      • Chat Rooms
      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Audio/Video conferencing

    • Online materials

      • Printable format materials
      • Online Assessment
      • Resources and Links

You must have successfully completed the following subject(s) before starting this subject:

CUR-MMK600-Business Research Methods

Special requirements

No special requirements

This subject guides students through the preparation of research projects relevant to the marketing discipline. It develops ethical research capabilities, writing abilities and the planning, structuring and production of research that is useful for marketing strategy development. Students are guided through the stages of formulating a research idea and producing a research plan. Students locate, evaluate and produce a literature review relating to key marketing concepts. Students will use an appropriate research methodology to produce a comprehensive, critical and unbiased research report.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

  • Research proposal (15%)
  • Reflective Learning Journal (15%)
  • Final Research report (70%)

Textbook information is pending.

Related degrees

postgraduate CUR-MMK-MAS-2019

Master of Marketing