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Postgraduate CUR-MMK600-2019

Business Research Methods

Discover the crossroads of business and research. Learn from philosophies that will build your skills in quantitative and qualitative methods. Finish with the ability to think critically and make informed decisions.

There are no available classes. Find another subject.

Duration

13 weeks

Study method

100% online

Available loans

  • FEE-HELP

Assessments

100% online

Prior study

Not required

Study terms

  • 02 Mar 2020
  • 31 Aug 2020
Curtin University

Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, our online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.

QS RANKING 2020

13

Times Higher Education Ranking 2020

16

  • 2019
  • 2020

Subject details

What you'll learn

At the completion of this subject students will be able to:

  1. critically evaluate academic literature and practitioner papers
  2. verbally justify responses to research problems
  3. compare and contrast alternative research paradigms and methods
  4. develop research questions and hypotheses for business problems
  5. conduct research to source solutions for business related problems.
Topics covered
    • Introduction to business research methods
    • Research philosophies, approaches, and defining your problem
    • Critical literature review and using secondary data
    • Formulating research design and hypotheses development
    • Sampling issues
    • Qualitative research: Participation observation
    • Qualitative research: Interview methods
    • Qualitative research: Analysing qualitative data
    • Quantitative research: Designing questionnaires
    • Quantitative research: Analysing quantitative data
    • Alternative research methods
    • Business research methods: Closing perspectives
  • Study resources

    • Instructional methods

      • Standard Media
      • Online Quizzes/Tests
      • Online assignment submission
      • Web links
      • Podcasting/Lecture capture
      • Chat Rooms
      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Audio/Video conferencing
    • Online materials

      • Printable format materials
      • Online Assessment
      • Resources and Links
Entry requirements

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core
  • CUR-MMK-MAS-2019

Special requirements

No special requirements

Description

This subject provides an introduction to research. It explores alternative research paradigms and philosophies. It develops skills in quantitative, qualitative and mixed methods research for business problems. The subject will assist the
student to develop their critical thinking, decision making capabilities and skills in communicating solutions to business problems.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

Assessments

  • Critical evaluation and presentation (30%)
  • Critical literature review (40%)
  • Evaluation of research methodologies (30%)
Textbooks


Textbook information is pending.

Textbook information is pending.

Related degrees

postgraduate CUR-MMK-MAS-2019

Master of Marketing

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