Health Promotion

• • Health promotion frameworks, models and methods
  • Models of health, and theories of health behaviour change
  • Health education, health promotion and debates about health promotion.
  • Health promotion foci: individuals, communities, services/organisations and systems
  • Contextualised health promotion: application to different health issues, settings, population groups, communities, regions and nations
  • Evidence-based health promotion and critical appraisal of health promotion research
  • Health promotion practice
  • Communication techniques in health promotion: conventional and emerging (e.g. digital media and networked approaches)
  • Community engagement in practice: development of health promotion programs and initiatives, stakeholder engagement, contextual issues, key informants
  • Indigenous led health promotion
  • Implementing health promotion – management, partnerships, evaluation
  • Contemporary issues in health promotion

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• ACU-GHA-MAS-2020
• ACU-MPH-GCE-2020
• ACU-MPH-GDI-2020
• ACU-MPH-MAS-2020
• ACU-MPH-GCE-2021
• ACU-MPH-GDI-2021
• ACU-GHA-MAS-2021
• ACU-MPH-MAS-2021

Special requirements

No special requirements

Public health practitioners need a sound understanding of the theory and application of health promotion, as well as the improvement of population health and wellbeing, as an integral part of their work. In this subject, students will be introduced to evidence-based health promotion frameworks, models and methods, along with theories of behaviour change and health behaviour models. Measurement of impact and effectiveness of health promotion programs, critical appraisal of current health promotion policies/initiatives and debates within health promotion practice will also be considered. The subject will also emphasise the importance of contextual issues in health promotion, along with partnership, participation, change and capacity.  Emergent issues and approaches in health promotion, such as use of social marketing and digital media will also be considered. The aim of this subject is to understand health promotion theory in order to apply a practice-oriented approach. Students will demonstrate their understanding by critiquing current health promotion practice and then developing their own health promotion initiative.

A range of assessment procedures will be used to meet the unit learning outcomes and develop graduate attributes consistent with University assessment requirements. Student must complete and submit the Academic Skills and Integrity Module as a hurdle for either PUBH610 or PUBH611. Completion of the pre-MPH academic skills and integrity must be completed in the first semester of study. In order to successfully complete this unit, students need to complete and submit three graded assessment tasks and obtain an aggregate mark of greater than 50%.The assessment strategy allows students to progressively develop their knowledge and skills to the level of sophistication where they are able to critique an existing health promotion campaign and develop their own health promotion campaign. In order to develop the knowledge and skills required to achieve the learning outcomes and Graduate Attributes, students first demonstrate knowledge through a short answer assignment, further develop their understanding through synthesizing this knowledge in the development of a critique of an existing health promotion campaign, and apply their understanding in a authentic way through the development of their own health promotion proposal.

• Short Essay (20%)
• Written Critique (40%)
• Group Project Written Proposal (40%)