Graduate Certificate in Strategic Communication and Media
Put communications theory and strategy into practice
Understand the theory and practice of professional communication. Engage with strategic communication and reporting. Get set for work in contemporary communications environments, including policy, digital publishing, public relations and journalism.
Australian Higher Education Loan Program (HELP)
- 18 Feb 24
- 18 Feb 24
- 30 Jun 24
- 30 Jun 24
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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What you'll learn
Graduates of the Graduate Certificate in Strategic Communication and Media will demonstrate:
- Detailed and deep knowledge of the principles and concepts of communication and media disciplines in professional contexts
- Critical, creative, and innovative thinking in making decisions within appropriate ethical and legal frameworks to fulfil media and strategic communication purposes
- Capability to provide advice and input and exercise appropriate judgement to develop relevant communication and media solutions
- High level, independent judgements responding to fast moving situations where decision-making involves collaborative interactions.
This program will prepare you for work in any profession where skills in strategic communication or media reporting are required such as government and non-government sectors, public relations and the media.
This program is ideal for those interested in working as media and communications officers, journalists, PR consultants, policy makers, community advocates and those seeking careers based in social media.
To be eligible for admission to the Graduate Certificate in Strategic Communication and Media, applicants must:
- hold a Bachelor degree from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 point scale).
English Proficiency Requirements
English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
- A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
- OR a minimum score of 575 on TOEFL
- OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
- OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
- OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
- OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
English test results must be no more than two years old.
International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.
The Direct Entry Program (DEP) is not available for Domestic students.
Applicants should refer to the English language requirements section of the following University policy for exceptions to these overall requirements:
Credit for previous study or work
Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including:
• Formal learning through courses completed at uni and TAFE.
• Informal learning through workplace experience or volunteer training.
• Non-formal learning through social experiences and hobbies
The Graduate Certificate in Strategic Communication and Media offers postgraduate training in strategic communications and media as a preparation for professional practice and further study.
The courses in this program will foster skills in the theory and practice of professional communication in order to engage with, and work within, contemporary communications industries, public relations, journalism and related fields. You will complete this program with a suite of achieved outcomes future use in your career.
Degree structure details
Recommended Study Pattern
As a guide, core subjects in this degree can include:
• Communication in Crises and Disasters
• Social Media Law and Risk Management
• Advanced Public Writing
• Media, Power and Decision-making
As part of your application, you’ll be guided through how to get the right degree structure in place for you.
To be eligible for the award of Graduate Certificate in Strategic Communication and Media (GCertStrategicCommMe), a student must acquire 40 credit points as prescribed below:
- gain 40 credit points for the prescribed courses.