Bachelor of Marketing and Communication
Stake your claim in the world of business
Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills
The University of South Australia, UniSA, is ranked in the top 10 universities nationally and amongst the very best young universities in the world. They offer over 200 world-class degrees that are informed by industry and delivered with a highly practical approach to teaching and learning. In fact, they are South Australia’s number one university for graduate careers. They are a valuable partner with Open Universities Australia.
Study a combination of courses from UniSA Online’s Bachelor of Business (Marketing) and Bachelor of Communication degrees.
Equip yourself with an understanding of both the ‘how’ and ‘why’ behind consumers’ digital purchasing habits, learn about eCommerce fundamentals like e-payments and order fulfilments, and explore customer relationship management (CRM) tools and tactics that help businesses of all sizes grow and scale.
Learn to develop brand communication strategies, craft media plans, build social media strategies, and create engaging content for different target audiences across a range of platforms. You’ll also explore corporate social responsibility, sponsorship, and crisis communication.
Digital marketing is a strong focus in this degree. Discover why businesses are turning to online advertising (using tools like Google Ads) to reach new audiences and develop an understanding of how effective marketers quantify their success using stats and data. You’ll also explore trends in mobile marketing and develop strategies to increase website traffic.
A career in marketing and communication can take you in several different directions – from traditional advertising and PR through to digital marketing and social media. You may decide to pursue an analytical role, working with data to uncover insights and trends, or you could choose to focus on writing and content creation (and perhaps even launch your own business).
Marketing and communication graduates go on to work in a variety of different sectors. You could go on to work in business-to-consumer (B2C) roles in fast-moving consumer goods (FMCG) businesses, business-to-business (B2B) roles, Government departments or the private sector.
While a diverse skill set is an asset in such a fast-moving industry like marketing and communication, choosing to hone your skills will provide you with a wealth of career prospects, too – the world is your oyster!
A UniSA Online Marketing and Communication degree can help you pursue the following careers:
- Marketing and communication professional: plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop EDM communications and landing pages; and ensure all marketing and communication activities align with an organisation’s brand style guide.
- Brand and advertising manager: plan and develop marketing strategies to increase the value and performance of a specific brand, service or product; monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered to the right customers at the right time in the right medium; and create brand style guidelines for an organisation.
- Media planner: Combine creative thinking with factual analysis to develop effective marketing campaigns; identify the best mediums for building brand awareness and increasing sales; undertake research and analyse data using specialist industry resources; identify target audiences and analyse their characteristics, behaviour and media habits; and manage client relationships.
- Digital and social media manager: build and execute social media and digital strategies; publish and edit content on a range of platforms; create editorial calendars and distribution schedules; moderate, capture and repurpose user-generated content; and continuously improve and optimise campaigns by analysing social data and metrics.
- PR coordinator: generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media; develop crisis communication strategies and manage reputation issues; and build long-term relationships with journalists, influencers and bloggers.
- Content creator and writer: develop compelling content and creative concepts for a range of marketing and communication materials including email campaigns, long-form articles, style guides, social media, written scripts, and landing pages; work closely with designers, web developers, photographers, and videographers; and use insights and analytics to continually optimise content.
- Market analyst: perform research and gather data to help an organisation market its products or services; gather data on consumer demographics, preferences, needs and buying habits; monitor and forecast marketing and sales trends, measure the effectiveness of marketing activities and strategies; and devise methods for collecting data, such as surveys, questionnaires and opinion polls.
Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider.
Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification.
Completed an award from a registered training organisation at Certificate IV or above.
Work and Life
- Passed a UniSA Online literacy and numeracy test and have relevant work experience, or
- Completed a UniSA Foundations Studies program or equivalent, or
- Qualify for Special Entry
Information regarding credit can be found here:
Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.
Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.
Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.
Recommended Study Pattern
- Critical Approaches to Online Learning
- Introduction to Social Media
- Marketing Principles: Trading and Exchange
- Accounting for Business
- Introduction to Digital Media
- Consumer Behaviour
- Business law
- Communication and Media
- Marketing Analytics
- Public Relations: Theory and Practice
- Writing and Editing for Publication
- Media, law and Ethics
- Communication Research Method
- Essentials of Marketing Planning Elective
- Digital Marketing
- Promotional Communication: Advertising, Publicity and Marketing
- Industry and Practice
- Communication Management in Practice
- Integrated Marketing
- Integrated Communication Planning