Course results for Swinburne University of Technology Media & communication Subjects

Reflect on the concept of the writer's identity while assessing your own relationship with the written word.Explore issues of subjectivity. Reflect on your practice through a critical journal. Thumb through case studies from the writing industry.

Connect the dots between literary theories and the actual practice of writing.Recognise how journaling can enrich the process of reading and writing. Write a new piece while drawing on your knowledge of the literary theory of your choice.

Build up brands using the elements of marketing communication. Get an overview on publicity, sales promotion, public relations and direct marketing. Learn the ins and outs of advertising strategy and planning. Address budgeting and sponsorship.

Hone your ability to write and research materials across a variety of writing styles.Evaluate reviews, advertisements, reports, histories and scholarly discourse. Think about target audiences. Listen to lectures from working professionals.

Watch how journalists develop, shape and construct news stories for public consumption.Broadcast your understanding of journalistic writing's various genres. Follow interviewing guidelines. Get a snapshot of radio and television news practices.

Get to know the components writers rely on when undertaking practice-led research. Unpack scholarly methodologies. Draw on these tools to enhance your creative practice.Begin to develop an artefact and exegesis to make up part of a folio of work.

Explore the role of a support network in a writer's creative development.Wrestle with the conventions of plot, theme and character. Expose yourself for peer review. Develop feedback for others. Push your work closer to being publication-ready.

Understand how creative writers go about researching their work. Examine the importance of formulating research questions. Take in a case study. Outline the writer's publishing process, from drafting to pitching. Investigate publishing opportunities.

Enter the digital realm and face the issues, genres and audiences the online writer must consider.Look at how writing practices differ in the online space. Note principles that underpin digital literacy. Implement your own online writing project.

Learn the skills behind the scripts of your favourite films and productions, including structure, character, dialogue and more. Learn to critique genres and theoretical approaches – before lifting your pen and unleashing your inner scriptwriter.