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Study media & communication online with Swinburne University of Technology through Open Universities Australia. Explore all degrees, subjects and short courses now.

With a focus on digital advertising, this degree prepares you for roles in today’s dynamic advertising industry. Learn how to create content and plan campaigns. Access industry leaders to model their professional conduct and learn how agencies work.

Bachelor of Media and Communication with a Major in Advertising

Become a highly valued communications professional. With skills including writing, content creation, events management, and strategic planning, you’ll be ready to run PR programs and campaigns for businesses, not-for-profits, and government.

Bachelor of Media and Communication with a Major in Public Relations

Immerse yourself in deeper study of writing genres. Survey writing trends, media and new practices. Graduates with advanced traditional and electronic writing skills are in demand across many different industries.

Master of Writing

Take in the fundamentals of media studies, then explore the evolution of print, broadcast and digital media. You’ll learn how to create content and manage social media, preparing you for professional media roles in the communications industry.

Bachelor of Media and Communication with a Major in Media Studies

There is a growing need for graduates with traditional and electronic writing skills. Improve your ability to write for a range of genres, connect writing theory with practice plus absorb knowledge of trends in writing, media and new practices.

Graduate Certificate of Writing

Gain a deep understanding of research, writing for electronic media, journalism, history writing and script adaptation for stage screen and multimedia. There is always a steady demand for graduates with traditional and electronic writing skills

Graduate Diploma of Writing

Writing for Digital Media

Journalism

Reading and Writing

Real Life Writing

Critical Friends: The Real and Virtual Support of Writers

Writing History: People, Places and Times

Research for Writers

Reflect on the concept of the writer's identity while assessing your own relationship with the written word.Explore issues of subjectivity. Reflect on your practice through a critical journal. Thumb through case studies from the writing industry.

Creativity for Practice

Connect the dots between literary theories and the actual practice of writing.Recognise how journaling can enrich the process of reading and writing. Write a new piece while drawing on your knowledge of the literary theory of your choice.

Build up brands using the elements of marketing communication.
Get an overview on publicity, sales promotion, public relations and direct marketing. Learn the ins and outs of advertising strategy and planning. Address budgeting and sponsorship.

Integrated Marketing Communication

Hone your ability to write and research materials across a variety of writing styles.Evaluate reviews, advertisements, reports, histories and scholarly discourse. Think about target audiences. Listen to lectures from working professionals.

Watch how journalists develop, shape and construct news stories for public consumption.Broadcast your understanding of journalistic writing's various genres. Follow interviewing guidelines. Get a snapshot of radio and television news practices.

Get to know the components writers rely on when undertaking practice-led research. Unpack scholarly methodologies. Draw on these tools to enhance your creative practice.Begin to develop an artefact and exegesis to make up part of a folio of work.

Writing and Praxis: Publication Folio A

Explore the role of a support network in a writer's creative development.Wrestle with the conventions of plot, theme and character. Expose yourself for peer review. Develop feedback for others. Push your work closer to being publication-ready.

Understand how creative writers go about researching their work. Examine the importance of formulating research questions. Take in a case study. Outline the writer's publishing process, from drafting to pitching. Investigate publishing opportunities.

Enter the digital realm and face the issues, genres and audiences the online writer must consider.Look at how writing practices differ in the online space. Note principles that underpin digital literacy. Implement your own online writing project.

Learn the skills behind the scripts of your favourite films and productions, including structure, character, dialogue and more. Learn to critique genres and theoretical approaches – before lifting your pen and unleashing your inner scriptwriter.

Scriptwriting

Swinburne University of Technology Media & communication Subjects | Open Universities Australia

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