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Study online with University of Tasmania through Open Universities Australia. Explore all degrees, subjects and short courses now.

Double degrees allow you to deepen your knowledge and expertise within two separate study areas. This means you can choose from our range of exciting, diverse courses and embark on a journey as unique as you are.Bachelor of BusinessGet a real-world advantage with our Bachelor of Business. As the only university in the state, we’ve formed close connections with local industry.In our Bachelor of Business you will:<ul><li>Get a hands-on experience with corporate internships , guest lectures from local business leaders, and current case studies from businesses in Tasmania and around the world.</li><li>Learn from the best with industry experts and teaching staff recognised as international leaders in their field.</li><li>Gain a qualification recognised by all the major professional bodies in business and economics.</li></ul>In our Bachelor of Business you can follow your passion, with the opportunity to build a degree from your choice of majors. You’ll also be able to cross-skill by undertaking electives or a second major from the Tasmanian School of Business and Economics or another area of the University.Bachelor of Psychological SciencePsychology, the study of human behaviour, impacts every environment in which humans live, work, cooperate and communicate. Whether it’s in the classroom or the courtroom, the family home or the extremes of Antarctica, in Tasmanian communities or international relations, psychology plays a role.If you want to develop knowledge and skills that will enrich your personal and professional life, or your goal is to become a research scientist, counsellor or registered psychologist, the Bachelor of Psychological Science provides the perfect foundation. When you study the science of psychology you will learn about the biological and psychological principles of human behaviour, and will develop the transferable skills of critical thinking, communication and problem solving that are vital everywhere people interact. These include:<ul><li>Counselling</li><li>Criminal justice</li><li>Neuroscience</li><li>Health services support e.g. drug and alcohol, cancer, disability, rehabilitation</li><li>Aged, family and child services</li><li>Probation and parole services</li><li>Policy and planning</li><li>Business</li><li>Marketing</li><li>Education</li><li>Public affairs</li><li>Human resources, and numerous other areas</li></ul>

Interested in business but can't help thinking about psychology? Graduates of business who have studied psychology have a unique edge in understanding employees and consumers alike - launching fulfilling careers dealing with both people and brands.

Bachelor of Business and Bachelor of Psychological Science

Develop a personal brand as a marketer that employers can’t refuse.Marketers develop value propositions and creative solutions to link products and services with consumers. You’ll learn how to identify a target market, develop strategies to reach them, and communicate effectively to drive action.Our Bachelor of Business (Marketing) tasks graduates with the skills to establish and maintain relationships with customers to achieve and sustain a competitive advantage. To compete effectively in an increasingly dynamic global market, you’ll become cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.The role of marketing is to contribute to organisational profitability and sustainable performance, while providing value for consumers and more generally for society at large. UTAS marketing graduates will earn a marketing degree that positions them as preferred candidates for marketing related jobs. Graduates will be able to use their marketing knowledge and skills to support a firms market objectives and contribute to its business performance. Undergraduate marketing at UTAS focuses on the business to consumer environment, with study focusing on the key areas of marketing theory and practice. The structured marketing major is scaffolded over 3 years beginning as a lecturer-centred learning experience and ending as a student-centred, lifelong learning experience. By the 3rd year students will be applying a marketing philosophy and deepening marketing skills and knowledge through authentic, problem based learning.

Get access to marketing internships that will give you invaluable industry experience and exposure to some of Tasmania's top business minds. Gain skills that involve using creativity, problem solving and strategy to tackle marketing problems. 

Bachelor of Business (Marketing)

Double degrees allow you to deepen your knowledge and expertise within two separate study areas. This means you can choose from our range of exciting, diverse courses and embark on a journey as unique as you are.Bachelor of BusinessGet a real-world advantage with our Bachelor of Business. As the only university in the state, we’ve formed close connections with local industry.In our Bachelor of Business you will:Get a hands-on experience with <a href="https://www.utas.edu.au/corporate-internship-program/student-information" target="_blank">corporate internships</a>, guest lectures from local business leaders, and current case studies from businesses in Tasmania and around the world.Learn from the best with industry experts and teaching staff recognised as international leaders in their field.Gain a qualification recognised by all the major professional bodies in business and economics.In our Bachelor of Business you can follow your passion, with the opportunity to build a degree from your choice of majors. You’ll also be able to cross-skill by undertaking electives or a second major from the Tasmanian School of Business and Economics or another area of the University.Bachelor of ScienceIf you enjoy pursuing your curiosity and understanding the world around you, consider yourself an innovator, and are passionate about shaping the world from our living laboratory, our Bachelor of Science provides a gateway to an exciting world of rewarding careers.The University of Tasmania’s science degree provides you with a foundation of core skills in science, analysis, and rational thinking. You have options to focus your study in one or more scientific disciplines and learn the methods to apply your skills and knowledge to the practical needs of industry, business, and government in both scientific and non-scientific roles.In choosing a Bachelor of Science you can:<ul><li>Select one or two science majors from our 21 exciting options, plus expand your educational experience and study subjects of your choice from across the University.</li><li>Explore a range of study options through your choice of electives, discovering potential new areas of interest even after you start studying</li><li>Learn through hands-on practical experience including laboratory work, field trips, field-based subjects, and research projects.</li><li>Enjoy being mentored by highly qualified staff, many of whom are national and world leaders in their field.</li></ul>Our curriculum offers flexibility and choice in how your degree is structured. We provide a wealth of practical experience, access to world class facilities and an opportunity to immerse yourself in a local and interconnected scientific community.

Explore hypotheses and understand the inner workings of businesses while you're at it. Graduate with the ability to work in either field or combine your expertise.

Bachelor of Business and Bachelor of Science

Business Marketing

Principles of Marketing

Marketing Management

Digital and Social Media Marketing

Marketing Research

Retail Marketing

Consumer Behaviour

Services Marketing

Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire marketing process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic global market, managers must be cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.The focus of this subject is to develop your knowledge of what marketing is, how it works and why it is important in a business context. It provides you with a comprehensive description of the key theories and concepts upon which the marketplace can be understood, assessed and targeted. This subject will equip you with the foundational knowledge and skills required to engage in and manage the process through which a firm’s value offerings are marketed to customers.

Explore the marketplace and excel within it. Gain a competitive edge with your knowledge of the customer and their behaviour. Learn to segment, target, and position, considering both products and services. Grasp this essential business function.

Foundations of Marketing

The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and implementing effective marketing plans.This subject introduces you to the theories underpinning marketing strategy, and their role in the development of an effective marketing plan. This subject also allows you to integrate and apply the knowledge gained in your previous studies to solve real-world marketing problems.

This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamentals of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).The subject is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.

Marketing research is one of the most important aspects of marketing. It is the process by which firms acquire market information that facilitates their decision-making. Given the rapid evolution of the business world, it is critical that firms know who their customers are, what they do, why they do it, when their purchases take place and where. Marketing research enables firms to determine if they have met consumer needs and demands, or if any changes are necessary in the delivery and features of new and existing products. Through this marketing research process, firms can better communicate with, and collect information from, existing and potential customers. As it is the customers who ultimately decide whether a product will be acceptable or not, this allows firms to rapidly adapt to otherwise unpredictable customer needs. This subject introduces students to the fundamental principles that underpin the process of designing and implementing effective marketing research. This process consists of: problem identification; research approach development; research design formulation; data gathering, preparation and analysis, and presentation of marketing research. By analysing real world business cases, and undertaking thorough research tasks, students will gain a keener insight into the workings of marketing research. The knowledge gained through undertaking this subject will help students to become skilled marketers who can evaluate, design, and conduct market research.

Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer. Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques.  The focus of this subject is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The subject will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.

The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service components. However, services possess unique characteristics, justifying the consideration of whether traditional marketing management concepts and models need to be adapted to better account for service-dominant economies, and for the successful marketing of services.This subject focuses on developing your knowledge of the specific characteristics of services, and how to manage and market them. This subject will help you to create and manage relationships with customers to deliver superior services. It will focus on the processes underpinning the creation and delivery of high-quality services, the extended services marketing mix, and managing internal marketing within service firms. This subject also examines the service environment, and managing capacity and demand to develop the necessary knowledge and skills to market service firms. This subject will integrate the necessary knowledge and skills to market service firms.

University of Tasmania Marketing Subjects | Open Universities Australia

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