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Study postgraduate online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era.The Graduate Certificate of Digital Marketing will expose you to key digital marketing concepts, principles, strategies and best practices, so you’re skilled to help your organisation optimise its digital marketing presence. You’ll emerge with advanced skills to generate added value for customers across different touchpoints in their journey, as well as generate increased growth for businesses. You’ll learn to exploit the benefits digital technologies and channels offer, and you’ll learn how to generate consumer insights from various digital channels to maximise and optimise return on marketing investment.Key Features<ul><li>Hone your skills in marketing optimisation - Apply the latest technologies in AI, machine learning, marketing automation, experimentation and analytics.</li><li>Explore customer-centric marketing strategies - Learn how to apply consumer insights to enhance customer experience and optimise marketing return on investment.</li><li>Study 100 per cent online for maximum flexibility - Gain a professional qualification while studying online, and fit your studies around your work and life commitments.</li><li>Get the skills you need right now or ladder up to a master degree - Gain credit towards Australia’s number one ranked Master of Marketing and move into a future-proof fast-growing field.</li></ul>

Explore key digital marketing concepts, strategies, and best practices. You’ll build skills in SEO, PPC, display advertising, social media, and eDM. Reach customers across different touchpoints in their journey. Generate increased growth for businesses.

Graduate Certificate of Digital Marketing

Digital Marketing

Digital Branding and Retailing

Digital and Social Media Marketing

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish value-creating relationships with their customers, as well as opportunities to expand into new markets. However, due to the rapid evolution of digital technologies, the businesses are increasingly confronted with the need to participate and manage their marketing mix in a real-time, ever-changing digital environment. Hence it is imperative for businesses to be able to take advantages of the digital technologies as a means to sharpen their competitive advantages and marketing strategies. The focus of this subject is on developing students’ knowledge of digital and direct marketing as a strategic element of the marketing mix. It will develop students’ knowledge of key concepts, principles, and models needed to strategically manage digital and direct marketing in both B2B and B2C marketing contexts. The subject will develop students’ knowledge of when and how to use the various methods of digital and direct marketing at different stages of marketing strategy. The subject will develop students’ knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of different digital and direct marketing strategies.

The subject focuses on the practical application of digital marketing strategies, innovations, and analytics. It explores different online marketing opportunities such as the use of social media, paid search, remarketing, and video marketing. The subject provides an opportunity for students to plan and implement a real-world online marketing campaign such as a Google AdWords campaign. It also discusses the application of cutting edge digital innovations such as wireless analytics and programmatic advertising in a marketing context. Furthermore, the subject examines a range of digital analytics tools to evaluate and optimise digital marketing assets and strategies. The subject also touches on contemporary and ethical issues surrounding the use of digital marketing tools.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the <a href="https://www.curtin.edu.au/students/essentials/rights/academic-integrity/aip/" target="_blank">Academic Integrity module</a>.

Learn the ins and outs of e-marketing tools, and how they can help you meet digital marketing objectives. Gain the skills to consider a digital marketing strategy and form a digital marketing campaign. Become confident in analysing performance.

Digital and Interactive Marketing

Postgraduate Digital marketing Subjects | Open Universities Australia

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