Open Universities Australia

Student Hub home

Plan and enrol

Statements

Manage your studies

Manage your account

Study essentials

Key dates

Access LMS

Get support

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

University certificates

Pathways and pre-university

Single subjects

Microcredentials

Short courses

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Degrees vs single subjects

Choosing a course

Study online

How OUA works

How to enrol

RPL and credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

International students

Getting started

Student loans

Study allowances

Commonwealth supported places

Fees

Financial options

Disability support

Elite athletes

Exams

Natural disaster support

Special Circumstances

Study preparation

Student support

Support

Your studies

Advice

13 6736

Study postgraduate online with University of Tasmania through Open Universities Australia. Explore all degrees, subjects and short courses now.

Data Analytics Concepts

Business Intelligence

Strategic Financial Analysis

Data Analysis for Business

Analytics for Decision Making

HR Analytics

Disruption in Business

Marketing Analytics

Digital Economy and Analysis

Predictive Analytics

This subject provides students with the fundamental and advanced concepts, tools and skills needed to understand the emerging role of business analytics and operations research in organizations. Emphasis would be given to problems in maritime logistics and transport, retailing and procurement. It allows students to understand and apply advanced business analytics tools in a computer-intensive environment and to communicate with analytics professionals to effectively use and interpret analytical models and results for better decision making. There is a descriptive, predictive and prescriptive approaches offered in the subject. Along with this, it discusses the fundamentals and advances of operations research as a discipline area related to simulations and decision-making processes using intelligent methods.

Business Analytics and Operations Research

Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers&#39; ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring greater rigour and accountability for investments in marketing activities. Within marketing, there is a realisation that practitioners need to be able to justify their strategies, tactics and the associated outcomes, using relevant metrics. Marketing analytics seeks to build a link between the marketing activity of the organisation and the outcomes that result from it.The focus of this subject is on developing, analysing, and evaluating appropriate models to measure the performance of marketing activities. It will develop students&#39; knowledge of key strategic and technical decision-making models and metrics that form the foundation of marketing analytics. Students will gain knowledge and skills to predict the outcome of marketing plans in order to boost return on marketing investment.

Marketing Insights into Big Data

University of Tasmania Postgraduate Business analysis Subjects | Open Universities Australia

Search thousands of courses and degrees by leading Australian universities

Course results for University of Tasmania Postgraduate Business analysis Subjects

Need help choosing a course?

Keep track of your favourites

Create an account