Course results for Advertising Subjects

Build up brands using the elements of marketing communication. Get an overview on publicity, sales promotion, public relations and direct marketing. Learn the ins and outs of advertising strategy and planning. Address budgeting and sponsorship.

Take a look at the aesthetic, social and economic power of visual culture.Put photography, film and television, visual art and fashion in the frame. Understand the visual medium's power in advertising. Further your ability to read visual languages.