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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Transform your career and make millions of good impressions with the University of Canberra’s Graduate Certificate in Digital Marketing. Delivered 100% online, this course will teach you how to master data-driven marketing strategies and empower you with practical skills to lead in today’s digital-first world. Learn to harness cutting-edge tools and techniques, from search engine marketing (SEM), search engine optimisation (SEO) and social media strategy. You’ll build your understanding of how to utilise data effectively and deliver digital transformation.Explore how to create targeted, audience-centric campaigns that achieve big results. You&#39;ll gain the expertise to optimise engagement and drive success through hands-on experience and real-world projects, including through Google’s Nonprofit Marketing Immersion Program.This future-focused course is designed to fit your lifestyle, offering flexible learning and industry-aligned knowledge. This certificate also provides a pathway into the Master of Creative Industries, giving you even greater opportunities to advance.Now is the time to upskill and stand out – apply now and upweight your digital marketing expertise with UC!

Unpack today’s digital marketing and advertising practices. You’ll cover SEM, SEO, and social media strategy. Learn to use data. Explore contemporary digital marketing tools. Gain a fresh perspective and unlock digital marketing roles. 

Graduate Certificate in Digital Marketing

Inspire change and influence others with a Bachelor of Business (Marketing) from the University of Canberra. Offered online and self-paced, this degree will give you a solid foundation in marketing principles while preparing you to create innovative solutions for public, private and not-for-profit sectors.From day one, you’ll dive into the world of consumer behaviour, marketing research and digital marketing, mastering skills in negotiation and sales management. From designing innovative campaigns to crafting strategies for global, national and local markets, you’ll build practical expertise through real-world scenarios and project work that aligns with industry challenges.Throughout the course, you’ll gain an advantage that’s exclusive to UC graduates. Thanks to UC’s unique position in the nation’s capital, you’ll have a direct link to contacts in both the public and private sectors. Create a distinctive professional network and learn from industry leaders, positioning yourself at the heart of national decision-making.Whether you want to elevate brands or influence global markets, the Bachelor of Business (Marketing) is your launchpad to a dynamic and rewarding career!

Form your business foundation and focus on marketing. You’ll build specialist skills in communication and marketing analytics. Dive into contemporary marketing for digital and socials. Study online with a leading Australian business school.

Bachelor of Business (Marketing)

Explore marketing as both a management activity and a consumer-oriented philosophy. You’ll evaluate customer needs, compare market segmentation and positioning strategies, and learn to use marketing mix tools for competitive advantage. Emphasising ethical and cultural considerations, the course also fosters critical thinking and teamwork skills, preparing students for success in the dynamic field of marketing management.

Apply advanced insights to the core principals of marketing. You’ll deep dive into brand, product, and consumer behaviour. Gain skills in data and marketing technologies. Build strategic expertise. Stay relevant in today’s shifting business landscape.

Master of Marketing

Develop the skills to drive transformative change, utilising data analytics for consumer insights and optimising marketing performance. You will learn to apply data-driven decision-making alongside creative digital strategies, enabling you to stay ahead and achieve objectives in a competitive market. Gain certification in selecting marketing technologies, including AI, machine learning and automation, guiding you through the process from concept development to implementation.

Get ready to steer organisations through the rapidly evolving digital world. You’ll learn about the drivers and barriers to success in digital marketing. Topics include analytics and marketing technologies. Build your leadership approach.

Graduate Certificate in Digital Marketing Leadership

The world of marketing technology and business is rapidly changing. The new Bachelor of Digital Marketing and Analytics (Honours) gives you the latest digital marketing skills that employers are looking for, enabling you to transform data into decisions and develop clear, marketing-specific business strategies at the forefront of technology. You&#39;ll gain knowledge in core marketing, advertising and sales skills, while also exploring the growing use of AI, data analytics and data science to understand consumers and design effective marketing strategies. In this advanced degree you&#39;ll be able to choose from a curated list of electives to build complementary skills in your area of interest and tailor the degree to your career outcomes, key disciplines and growth industries. You&#39;ll also gain in-demand transferable skills to grow your digital competencies and create and implement marketing campaigns that draw upon consumer behaviour concepts and trends.

Skill up in digital marketing and get ready to thrive in almost any industry. You’ll cover marketing fundamentals plus data, research, and intelligence. Get creative using digital tools for marketers. Zoom in on digital marketing strategies and tactics.

Bachelor of Advanced Digital Marketing and Analytics (Honours)

Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.
Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.
Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

Bachelor of Business with a Major in Marketing

Digital Marketing

Brand Management

Digital and Social Media Marketing

Integrated Marketing Communications

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

Marketing Communications in a Digital World

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish value-creating relationships with their customers, as well as opportunities to expand into new markets. However, due to the rapid evolution of digital technologies, the businesses are increasingly confronted with the need to participate and manage their marketing mix in a real-time, ever-changing digital environment. Hence it is imperative for businesses to be able to take advantage of the digital technologies as a means to sharpen their competitive advantages and marketing strategies.The focus of this subject is on developing students’ knowledge of digital and direct marketing as a strategic element of the marketing mix. It will develop students’ knowledge of key concepts, principles, and models needed to strategically manage digital and direct marketing in both B2B and B2C marketing contexts. The subject will develop students’ knowledge of when and how to use the various methods of digital and direct marketing at different stages of marketing strategy. The subject will develop students’ knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of different digital and direct marketing strategies.

This subject delves into digital and social media marketing, addressing the growing need for businesses to adapt to a real-time digital landscape. It provides students with a thorough understanding of the evolution and roles of traditional versus digital advertising. Students will learn the fundamentals of digital and social media marketing and how to craft strategies that create engaging and effective content. The subject emphasizes the strategic use of various media, focusing on integrating messages for maximum impact through coordinated use of traditional and digital advertising tools like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more.The subject also explores broader digital and social media marketing challenges faced by organizations of all sizes, including setting objectives, budgeting, and organising for effective delivery of digital promotional messages. Gaining insight into these complexities will be valuable for making informed marketing and business decisions in the future.

Strong brands allow companies to differentiate themselves from the competition. Brand Management offers overall knowledge of the principles and practices of building and managing strong brands. You will critically analyse theories and frameworks of brand management. Utilising brand management theories, you will analyse the brand management practices of a company and develop practical strategies for them across traditional and digital platforms. This subject develops your knowledge of theories and concepts of branding.

In this online subject you will develop and enhance your online research and communication skills. In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

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