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Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics. Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry. As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change. Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.

Dive deep into marketing on digital channels including social media, email, and apps. You’ll build valuable data skills for more informed analysis and tactics. Includes foundational business courses on leadership and economics.

Master of Business (Digital Marketing)

The Undergraduate Certificate in Marketing Analytics will provide you with a comprehensive understanding of the principles and techniques used in marketing analytics. This program is intended for individuals who want to gain the practical skills and knowledge necessary to work in marketing analytics, digital marketing, social media marketing, big data analytics, and related fields.You will be introduced to marketing and marketing analytics, including an overview of the key concepts and tools used in this field ). You will then dive deeper into data analysis techniques (descriptive statistics, inferential statistics, and predictive statistics), learning how to use statistical software to manipulate and analyse data (Tableau, R and Excel). You will also explore the different types of data used in marketing analytics, including customer data, market research data, and web analytics data.Throughout the program, you will have the opportunity to work on projects using real-world data to develop marketing strategies and analyse results. You will also have the opportunity to work with industry professionals, learning about the latest trends and best practices in marketing analytics.Upon graduation, you will have a strong foundation in marketing analytics and be well-equipped to pursue a variety of career paths in marketing, analytics, or related fields. You will be able to use data analysis techniques to develop marketing strategies, understand consumer behaviour, and design market research studies. You will also have practical experience with industry-standard tools and software, making you an attractive candidate to potential employers.

Build competitive data skills and see where they fit in the world of digital marketing. Topics include marketing research and consumer behaviour. Gain practical experience with industry-standard tools. Unlock doors to further study and a marketing career.

Undergraduate Certificate in Marketing Analytics

Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era.The Graduate Certificate of Digital Marketing will expose you to key digital marketing concepts, principles, strategies and best practices, so you’re skilled to help your organisation optimise its digital marketing presence. You’ll emerge with advanced skills to generate added value for customers across different touchpoints in their journey, as well as generate increased growth for businesses. You’ll learn to exploit the benefits digital technologies and channels offer, and you’ll learn how to generate consumer insights from various digital channels to maximise and optimise return on marketing investment.Key Features<ul><li>Hone your skills in marketing optimisation - Apply the latest technologies in AI, machine learning, marketing automation, experimentation and analytics.</li><li>Explore customer-centric marketing strategies - Learn how to apply consumer insights to enhance customer experience and optimise marketing return on investment.</li><li>Study 100 per cent online for maximum flexibility - Gain a professional qualification while studying online, and fit your studies around your work and life commitments.</li><li>Get the skills you need right now or ladder up to a master degree - Gain credit towards Australia’s number one ranked Master of Marketing and move into a future-proof fast-growing field.</li></ul>

Explore key digital marketing concepts, strategies, and best practices. You’ll build skills in SEO, PPC, display advertising, social media, and eDM. Reach customers across different touchpoints in their journey. Generate increased growth for businesses.

Graduate Certificate of Digital Marketing

Digital Marketing

Brand Management

Digital and Social Media Marketing

Integrated Marketing Communications

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

Marketing Communications in a Digital World

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.

The increasing use of the Internet and other digital media by both business and consumers is having a significant effect on business globally. For consumers, information and communication technologies (ICT) provide more information, convenience, and a wider range of, and access to, product choices. For businesses, ICT provides new channels to market their products, new ways to build and establish value-creating relationships with their customers, as well as opportunities to expand into new markets. However, due to the rapid evolution of digital technologies, the businesses are increasingly confronted with the need to participate and manage their marketing mix in a real-time, ever-changing digital environment. Hence it is imperative for businesses to be able to take advantage of the digital technologies as a means to sharpen their competitive advantages and marketing strategies.The focus of this subject is on developing students’ knowledge of digital and direct marketing as a strategic element of the marketing mix. It will develop students’ knowledge of key concepts, principles, and models needed to strategically manage digital and direct marketing in both B2B and B2C marketing contexts. The subject will develop students’ knowledge of when and how to use the various methods of digital and direct marketing at different stages of marketing strategy. The subject will develop students’ knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of different digital and direct marketing strategies.

This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamentals of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).The subject is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.

Strong brands allow companies to differentiate themselves from the competition. Brand Management offers overall knowledge of the principles and practices of building and managing strong brands. You will critically analyse theories and frameworks of brand management. Utilising brand management theories, you will analyse the brand management practices of a company and develop practical strategies for them across traditional and digital platforms. This subject develops your knowledge of theories and concepts of branding.

In this online subject you will develop and enhance your online research and communication skills. In so doing you will explore the business models of digital disruptors such as eBay, Apple, Google, Facebook and Amazon, who are using digital business models to disrupt established businesses in telecommunications, transportation, advertising, e-commerce, automotive, insurance, education and many other industries. You will also explore how established businesses are responding with new business models of their own to meet challenges posed by the expanding digital economy. Through this subject you will develop the skills required to design innovative solutions using digital technologies, to enhance the ability of businesses and community organisations to achieve strategic goals.

Digital Business

Digital marketing Short courses | Open Universities Australia

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