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Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

Visual Culture

Advertising

Advertising and Integrated Marketing Communications

Build up brands using the elements of marketing communication.
Get an overview on publicity, sales promotion, public relations and direct marketing. Learn the ins and outs of advertising strategy and planning. Address budgeting and sponsorship.

Integrated Marketing Communication

Take a look at the aesthetic, social and economic power of visual culture.Put photography, film and television, visual art and fashion in the frame. Understand the visual medium's power in advertising. Further your ability to read visual languages.

Advertising and Promotion

Short courses | Open Universities Australia

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