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Study media & communication online through Open Universities Australia. Explore all degrees, subjects and short courses now.

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.

With a focus on digital advertising, this degree prepares you for roles in today’s dynamic advertising industry. Learn how to create content and plan campaigns. Access industry leaders to model their professional conduct and learn how agencies work.

Bachelor of Media and Communication with a Major in Advertising

Edith Cown University (ECU)’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.You have the option of studying this program online or campus. The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

We live in a rapidly changing world, and none more so than the world of media and communications. The rise of digital media, social media and streaming services has seen the landscape change like no other, but the fundamentals of effective communication and storytelling remain constant. At the heart of effective communication is both the ability to tell an engaging story and to ensure it reaches and resonates with its target audience. UNE&#39;s Bachelor of Media and Communications will equip you with the necessary tools to achieve both objectives, and help you forge a career in the media and communications industry, no matter how the landscape changes in the future.This degree will help prepare you for a career in a range of industries, including digital media, advertising, news, the television industry, national and international film, documentaries, rhetoric and public affairs, and publishing and editing.

Get to the core of communication and storytelling, then learn how to adapt it for digital. You’ve got the choice to specialise in media and culture - or - writing and publishing. Get ready for careers in PR, advertising, social media, journalism, and more.

Bachelor of Media and Communications

Advertising

Promotional Communication: Advertising, Publicity and Marketing

Advertising and Integrated Marketing Communications

Visual Culture

Get an insight into the advertising industry, learn how advertising works, and discover the way professionals evaluate the effectiveness of advertising and media. Build the skills to manage the advertising function for your organisation, which includes media planning, scheduling, testing, and reporting.  UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. This is a second-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

In this course, you’ll develop your knowledge of how promotional activities are used and produced in a contemporary society. You’ll examine the practices and processes of promotional activity in diverse organisations using historical and contemporary case studies. Develop your creative and critical thinking about promotional culture and its role in industry, government and the not-for-profit sector, and exhibit creativity and originality in the production of promotional material.  UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from COMM 2090, MARK 1018, MARK 2034 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation&#39;s products and services.Students should not enrol in this subject if they have completed 2029MKT Advertising and Integrated Marketing Communications at Griffith University.

This subject develops your understanding of the aesthetic, social and economic significance of visual culture by critically examining visual art practices, photography, film and television, style and fashion, advertising, news media genres and exhibitionary technologies. You will develop familiarity with a range of visual languages, genres and cultural industries, historical and contemporary practices of visual culture.

Take a look at the aesthetic, social and economic power of visual culture.Put photography, film and television, visual art and fashion in the frame. Understand the visual medium's power in advertising. Further your ability to read visual languages.

Media & communication Courses & Degrees | Open Universities Australia

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