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13 6736

Study graduate certificate online with Griffith University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Explore the foundations of marketing. You’ll build skills to connect customers with brands across multiple channels. Get to know consumer behaviour. Unlock specialist roles or keep studying towards your Masters.

Graduate Certificate in Marketing

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

This course applies the principles of marketing to oneself. As such, broad topic areas include the self-marketing mix, self-marketing research, self-marketing tactics and implementation and self-marketing evaluation. In doing so, students learn how to develop, manage and sustain positive self-images/brand that are well-received in the &quot;real world&quot;, both on a professional and personal basis. Students should not enrol in this subject if they have previously completed 3029MKT Self-Marketing at Griffith University.

Self-Marketing

New business ventures typically start with no recognised brand name, no customers and no market reputation. Without a strong brand and effective promotion the new venture is likely to fail. One of the key challenges for new ventures is to create awareness of their business offering, and to build customer interest in the new business enterprise. Potential customers must be converted to actual customers by building their desire to purchase the new venture&#39;s product or service. This course provides an introductory smorgasbord of creative and cost-effective promotional techniques in the special context of new business ventures, small and family businesses. In the case of self-employed professionals, building a personal brand is imperative to differentiate your business offering to stand out from your competitors and build increased customer loyalty. This course provides students with the skills and knowledge necessary to successfully build their brand, utilise their social networks, and employ other cost-effective promotional tools to communicate with their customers. Students should not enrol in this subject if they have previously completed 2098MKT at Griffith University.

Branding and Promoting New Business Ventures

Successful marketing decisions require a sound understanding of consumer behaviour, whether in the context of commercial firms, non-profit organisations, or government departments. This course provides you with a thorough appreciation of the complexities of consumer decision-making to ensure that your future marketing decisions achieve your objectives in your target market.Students should not enrol in the subject if they have completed 2004MKT Consumer Psychology at Griffith University.

Get to know consumer behaviour. You’ll delve into psychological factors that influence peoples’ choice of products, services, and brands. Help businesses create products and marketing strategies that appeal to customers.

This course provides students with an introduction to the marketing of sport products and services, sport teams, and sport programs. It begins by examining consumer behaviour in sport - both spectating and participating - and the implications of that behaviour for marketing practice. The course then further develops that knowledge by examining specialised sport marketing practices, including sport marketing operations, sponsorship, and licensing / merchandising.Students should not enrol in this subject if they have completed: 3323THS Sport Marketing / 3323HSL Sport Marketing

Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This subject introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.Students should not enrol in this subject if they have completed 3028MKT Marketing Strategy and Analytics at Griffith University.

Business success is highly dependent on the effectiveness of the selling process, sales management and business negotiation. This course will provide the knowledge necessary for students to understand the selling process and be able to apply key principles of successful sales management. It provides an introduction to personal selling, as well as a detailed analysis of the selling process, environmental influences, business negotiation, estimating demand, account management and sales force management including the recruitment, selection, training, motivation and performance of salespeople and control of the selling effort.Students should not enrol in the subject if they have completed 3038MKT Sales and Negotiation at Griffith University.

This course demonstrates the importance of the service sector, how marketing theory differs for this sector, the unique challenges faced by service businesses and the application of service theory in practice. You will develop and expand your management skills in the application of marketing strategies to improve service quality, increase and maintain customer satisfaction, generate customer loyalty and create and manage a healthy service-oriented environment.Students should not enrol in the subject if they have completed 3006MKT Service Experience at Griffith University.

Service Experience

Effective management decision-making requires reliable, valid and up-to-date market research. This course introduces the basic concepts of the research process including problem definition, research design, measurement, data collection, data analysis and presentation of research findings. This is an important skill set to add to your career credentials.Students should not enrol in the subject if they have completed 2034MKT Marketing Research and Intelligence at Griffith University.

Marketing Research and Intelligence

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation&#39;s products and services.Students should not enrol in this subject if they have completed 2029MKT Advertising and Integrated Marketing Communications at Griffith University.

Griffith University Graduate Certificate Marketing Courses & Degrees | Open Universities Australia

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