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Study bachelor degree online with Swinburne University of Technology through Open Universities Australia. Explore all degrees, subjects and short courses now.

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

Bachelor of Business with a Major in Marketing

This subject aims to develop an understanding of the essential elements of marketing strategy, such as strategy formulation, planning, implementation and control in the contemporary business environment. This subject also aims to develop a student&#39;s analytical and creative skills in applying strategic decision-making frameworks to particular offerings, and to prepare a comprehensive strategy and plan that delivers the desired business outcomes. To design an effective marketing strategy to create and sustain superior performance, students will research, analyse and synthesise critical information from diverse sources. Students will apply these skills and knowledge into practical, realistic and dynamic global environments.

Develop your own marketing action plan by drawing on established marketing theories. You’ll write up an associated budget utilising frameworks that measure progress and performance.
Consider everything from pricing to distribution and branding.

Marketing Strategy and Planning

Swinburne University of Technology Bachelor Degree Marketing Courses & Degrees | Open Universities Australia

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