Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
This subject introduces you to the theory and practice of strategic management, focusing on strategic thinking and decision making. Throughout your study you will be asked to place yourself in the position of a strategic manager and to use your creativity and ingenuity in mapping out strategies that will help your organisation maintain a competitive edge. To assist you meet this challenge, we will discuss in detail the various stages that make up the strategic management process. We will use a number of examples from the Transport and Logistics Industry to show how the process works in practice (we will also use examples from different industries). Use what you learn about the process as a guide, but always remember that mechanically following a process or technique, however well tried and tested, is no substitute for creative thinking! As postgraduate students, you will be expected and encouraged to be creative and conceptual in applying strategic management theory. The key lies in how well you, as a strategic manager, can make opportunities out of threats (challenges) and devise ingenious ways of making them work.