Strategic Digital Media
PostgraduateTAS-HEJ5092026
Course information for 2026 intake View information for 2025 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 15 Feb 2026
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Price from
- $3,039
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Strategic Digital Media
About this subject
Upon completion of this subject, the student should be able to:
- Critically evaluate the role of digital media in a strategic communication environment.
- Design and summarise a social media project which uses digital content creation, and present progress on a project in a concise and convincing way.
- Demonstrate your own digital and social media practice in a portfolio of practical work.
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of key concepts in emergent media technologies.
- Transformation and disruption
- How social media works
- Law and ethics
- What is a digital strategy?
- Communicating online: Podcasts
- Communicating online: Pictures
- AI and Strategic Digital Media
- Honing your camera skills
- Writing good online copy
- Communicating with TikTok
Digital and social media play an increasing role in the contemporary media landscape. In this subject you will develop your knowledge of key concepts, principles, and practices to understand how digital and social media inform a strategic communication environment. The focus of this subject is on developing your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies. You will also gain practical skills in digital content creation for various platforms.
- Portfolio of Digital and Social Media Content (40%)
- Strategic Digital and Social Media Report (40%)
- Oral Pitch for a Digital and Social Media Campaign (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Additional requirements
- Other requirements - Teaching Arrangement: Weekly 1-hour online content, consisting of pre-recorded lectures, plus discussions, readings and activities. Weekly 2-hour seminars via Zoom.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.