Strategic Digital Media

• • Topics to be confirmed prior to subjects commencement.

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• TAS-SCM-GDI-2022

Additional requirements

No additional requirements

Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This subject provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge of key concepts, principles, and practices to understand how social media, and other forms of digital media, informs a strategic communication environment. The subject will develop your practical skills in digital content creation for various platforms and your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies.

• Portfolio of social media production (40%)
• Strategic Social Media Report (40%)
• Oral pitch for social media initiative (20%)