Strategic Digital Media
PostgraduateTAS-HEJ5092025
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- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
- Start dates
- 24 Feb 2025
- Loan available
- HECS-HELP and FEE-HELP available
Strategic Digital Media
About this subject
Upon completion of this subject, the student should be able to:
- Critically evaluate the role of digital media in a strategic communication environment.
- Design and summarise a social media project which uses digital content creation, and present progress on a project in a concise and convincing way.
- Demonstrate your own digital and social media practice in a portfolio of practical work.
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of key concepts in emergent media technologies.
- Unit Introduction
- Transformation and disruption
- How social media works
- Law and ethics
- What is a digital strategy?
- Communicating online: Podcasts
- Communicating online: Pictures
- AI and Strategic Digital Media
- Honing your camera skills
- Writing good online copy
- Communicating with TikTok
Digital and social media play an increasing role in the contemporary media landscape. In this subject you will develop your knowledge of key concepts, principles, and practices to understand how digital and social media inform a strategic communication environment. The focus of this subject is on developing your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies. You will also gain practical skills in digital content creation for various platforms.
- Portfolio of Digital and Social Media Content (40%)
- Strategic Digital and Social Media Report (40%)
- Oral Pitch for a Digital and Social Media Campaign (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- TAS-ASC-GDI-2025 - Graduate Diploma of Advanced Practice (Strategic Communication)
- TAS-ASC-MAS-2025 - Master of Advanced Practice (Strategic Communication)
- TAS-SCM-GDI-2025 - Graduate Diploma of Strategic Communication
Additional requirements
- Other requirements - Teaching Arrangement: Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Graduate Diploma of Strategic Communication
PostgraduateTAS-SCM-GDI