International Marketing
Postgraduate | TAS-BMA785 | 2024
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 14 July 2024
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
- Start dates
- 22 July 2024
Price from
$2,979
Upfront cost
$0
FEE-HELP available
International Marketing
About this subject
Upon completion of this subject, the student should be able to:
- Discuss and analyse international marketing theories and concepts.
- Apply knowledge of international marketing theories and concepts to identify and assess international marketing opportunities.
- Critically evaluate international marketing actions and strategies to gain competitive advantage
- Introduction to International Marketing
- The Rationale for International Marketing
- Corruption and International Marketing
- International Trade after World War II
- Political Factors and International Marketing
- Legal Factors and International Marketing
- Research in International Markets
- International Market Selection and Entry
- International Competitive Strategies
- Globalisation: Planning for International Marketing
- Internationalisation, Relationships and Networks
- Product and Service Strategies for International Marketing
- Marketing Plan Report
- Promotion Strategies for International Marketing
- Pricing Strategies for International Marketing
- Place and Distribution Strategies for International Marketing
- International Marketing for Future
- Contemporary Topics in International Marketing
As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing recognises that consumers across the globe have diverse needs, preferences, and expectations. International marketing considers the opportunities to market new and existing products and services that meet consumer preferences and expectations at a global level.
The focus of this subject is on developing your knowledge of factors that affect consumer decision-making at a global level. In this subject, you will develop knowledge about the various marketing concepts, such as the environment of international markets, international market selection and entry, product, price, place, and promotion strategies for international markets. The subject will allow you to identify various strategies that international marketers apply to gain a competitive advantage in the complex global market. The subject will enable you to develop knowledge and skills for adapting and implementing marketing strategies for international markets.
- Assessment 3: Marketing Plan for International Marketing (45%)
- Assessment 1: Online Quiz and Group Discussion (30%)
- Assessment 2: Marketing Plan Proposal (25%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Additional requirements
- Other requirements - Teaching Arrangement: Introductory Lecture: 1-hr, once in a term. Weekly recorded lecture: 1-hr, 13 weeks. Online Workshop: 3-hrs, 4 times in a semester
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.