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- 10 Jul 2023
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
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Our student advisors are here to guide you with:
- Enrolling and eligibility
- Fee and loan information
- Credit and recognition for prior learning
Upon completion of this subject, the student should be able to:
- Discuss and analyse international marketing theories and concepts.
- Apply knowledge of international marketing theories and concepts to identify and assess international marketing opportunities.
- Critically evaluate international marketing actions and strategies to gain competitive advantage
- Week 1 - Introduction to international marketing; Discussion on Marketing Environment 1
- Week 2 - Discussion on Marketing Environment 2
- Week 3 - Discussion on Marketing Environment 3
- Week 4 - Research in International Markets: International market selection and entry
- Week 5 - International competitive strategies: Internationalisation, relationships and networks
- Week 6 - Globalisation; Planning for international marketing
- Week 7 - Product and service strategies for international marketing
- Week 8 - Presentations-Assessment 2
- Week 9 - Presentations
- Week 10 - Promotion strategies for international marketing
- Week 11 - Pricing strategies for international marketing
- Week 12 - Place and distribution strategies for international marketing
- Week 13 - International marketing for future: Contemporary topics in international marketing
In order to enrol in this subject, you must be accepted into one of the following degrees:
No additional requirements
As global business continues to grow, understanding marketing in all cultures is essential. Understanding diversity is critical due to cultural, economic, technological, political and legal differences, which affect consumer choices and consequently the marketing process. International marketing recognises that consumers across the globe have diverse needs, preferences, and expectations. International marketing considers the opportunities to market new and existing products and services that meet consumer preferences and expectations at a global level. The focus of this subject is on developing your knowledge of factors that affect consumer decision-making at a global level.
In this subject, you will develop knowledge about the various marketing concepts, such as the environment of international markets, international market selection and entry, product, price, place, and promotion strategies for international markets. The subject will allow you to identify various strategies that international marketers apply to gain a competitive advantage in the complex global market. The subject will enable you to develop knowledge and skills for adapting and implementing marketing strategies for international markets.
- Report (45%)
- Workshop Activities (30%)
- Presentation (25%)
Current study term: 09 Jul 23 to 15 Oct 23
Check the learning management system (LMS) of your university for textbook details.