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Integrated Marketing Communications

Postgraduate | TAS-BMA736 | 2024

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
14 weeks
Start dates
26 Feb 2024

FEE-HELP available

Integrated Marketing Communications

About this subject

  • Upon successful completion of this subject, the student should be able to:

    1. Analyse integrated marketing communications issues using relevant theories and concepts in a marketing campaign context.
    2. Apply selected integrated marketing communications theories, concepts and contemporary tools in a marketing campaign context.
    3. Evaluate appropriate integrated marketing communications theories, concepts and contemporary tools in a marketing campaign context.
    4. Create an integrated marketing communications campaign proposal using theories, concepts and contemporary tools.
    5. Present the integrated marketing communications campaign in oral and written form.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Equivalent subjects

You won't be able to enrol into this subject if you've already successfully completed or currently enrolled in the following subject(s) as they are considered anti-requisites due to the similarity of the content.

  • TAS-BMA612 (Not currently available)

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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