Digital and Social Media Marketing
PostgraduateTAS-BMA6102026
Course information for 2026 intake View information for 2025 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 15 Feb 2026
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Price from
- $3,284
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Digital and Social Media Marketing
About this subject
Upon completion of this subject, the student should be able to:
- Explain the key concepts and evaluate the methods of contemporary digital and direct marketing as applied to both B2B and B2C contexts
- Demonstrate cognitive knowledge of the skills required in identifying, analysing, assessing and implementing digital business and market opportunities.
- Design and evaluate an E-business and marketing plan for innovative and revolutionary digital business models.
- Digital Marketing Principles
- The Digital Strategies
- Metrics and Web Analytics
- Social Media Marketing and Strategy
- Search Marketing Parts 1, 2
- Managing Digital Content and Process
- Viral Advertising and Word of Mouth 1, 2
- Relationship Marketing Using Digital Media
- Direct Marketing: email and mobile
The increasing use of digital and social media by both businesses and consumers is having a significant impact on global business. For consumers, recent advancements in information and communication technologies (ICT) based digital and social media provide reliable and accurate information for decision-making, while offering convenience in shopping through access to a wider range of products and services. For businesses, digital marketing offers new channels to promote their products, innovative ways to build and maintain value-creating relationships with customers, and opportunities to expand into new markets. Given the rapid evolution of digital technologies and the growing penetration of social media in everyday activities, it is imperative for businesses to leverage these technologies to sharpen their competitive advantages and enhance their marketing strategies.
This subject focuses on developing students’ understanding of digital and social media marketing as a strategic component of the marketing mix. It aims to build students’ knowledge of key concepts, principles, and models necessary to strategically manage digital and direct marketing in both B2B and B2C contexts.
The subject will also equip students with the skills to develop and implement various digital and social media marketing strategies across different stages of the consumer decision-making process. Students will learn to creatively plan, effectively implement, and critically evaluate the performance of diverse digital and social media marketing strategies.
- Social Media Marketing Presentation (30%)
- Case Study/Scenario Analysis (30%)
- Digital and Social Media Marketing Plan. Part A: Presentation; Part B: Report (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- 14
Entry requirements
To enrol in this subject, you must be admitted into a degree.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.