Introduction to Marketing

• • Introduction
  • Marketing Strategy
  • Consumer Decision Making
  • Segmenting and Targeting Markets
  • Managing Products and Services
  • Distribution and Pricing
  • Promotion Part 1
  • Promotion Part 2
  • Market Research
  • Course Summary

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• UAD-INB-DEG-2022
• UAD-HSM-DEG-2022

Additional requirements

• Equipment requirements - Headphones or speakers (required to listen to lectures and other media). Headset, including microphone (highly recommended). Webcam (may be required for participation in virtual classrooms and/or presentations).
• Software requirements - It is essential for students to have reliable internet access in order to participate in and complete your units. MyUni is the University of Adelaide's online learning environment. MyUni provides access to various features including announcements, course materials, discussion boards and assessments.

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, and marketing mix components such as pricing, distribution, product and service development, and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by means of face-to-face seminars and tutorials, and online learning.

Participation and Engagement - Related to Learning Outcomes 1,2,3,4,5 Mid-trimester Test - Related to Learning Outcomes 3,4,5 Marketing Mix Analysis - Group Report - Related to Learning Outcomes 1,2,3,4,5 Weekly online MCQ quizzes - Related to Learning Outcomes 1,2,3 Final assessment - Related to Learning Outcomes 1,2,3,4,5

• Participation and Engagement (10%)
• Mid-trimester Test (25%)
• Marketing Mix Analysis - Group Report (20%)
• Weekly MCQ quizzes (15%)
• Final Assessment (30%)

Current study term: 04 Sep 22 to 28 Oct 22