University of Adelaide logo

Building and Managing Brands

Undergraduate | UAD-MAR2506OUA | 2024

Study method
100% online
100% online
Enrol by
25 Aug 2024
Entry requirements
Part of a degree
13 weeks
Start dates
29 Jan 2024,
2 Sept 2024

Price from


Upfront cost


FEE-HELP available

Building and Managing Brands

About this subject

  • On successful completion of this course, you will be able to

    1. Discuss the role of branding in creating strong brands;
    2. Identify and explain strategies that build brand equity;
    3. Demonstrate how knowledge of branding can be applied to marketing;
    4. Display critical thinking and problem-solving skills;
    5. Gain, evaluate, and synthesise information and existing knowledge from a number of sources and experiences;
    6. Prepare a professional, logical and coherent brand development report within a specific context.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:


  • UAD-INB-DEG-2024 - Bachelor of International Business


Successful completion and passing of four core open access courses and admission into the Bachelor of International Business.

Additional requirements

  • Equipment requirements - Headphones or speakers (required to listen to lectures and other media) Headset, including microphone (highly recommended) Webcam (may be required for participation in virtual classrooms and/or presentations).
  • Software requirements - It is essential for students to have reliable internet access in order to participate in and complete your units. MyUni is the University of Adelaide's online learning environment. MyUni provides access to various features including announcements, course materials, discussion boards and assessments.

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

University of Adelaide logo


Bachelor of International Business

Tell us a little about yourself

Keep track of your favourites

Create a free account or sign in to:

Create an account