Subject details

  • Topics
    • The structure of writing across a range of genres will be considered in this unit, encompassing: style, tone, register
    • Film e.g. reviews, outlines, scripts
    • Art e.g. reviews, stories, histories, styles
    • Sculpture e.g. reviews, personal responses, styles, histories
    • Architecture e.g. styles, cultural influences, reading the street as text
    • Creative writing e.g. genres, inspirations, styles, audiences, ideal readers
    • Business writing e.g. reports, letters, applications
    • Music e.g. styles, responses
    • Academic journals e.g. purpose, academic discourse, referencing for scholarly conversations
    • Advertisements e.g. purpose, critical evaluation, pithy writing
    • Utilising social media and multimedia opportunities
  • Study resources
    • Print Materials
      • Welcome letter
    • Online Materials
      • Printable format materials

On completion of this subject students will be able to:

  1. Identify and critically evaluate a range of review-based and popular writing styles and forms appropriate to the field of creative, professional and industry-based writing
  2. Demonstrate practical skills in researching for and composing styles appropriate to their chosen writing project
  3. Conceptualise, methodologise, collate data, contextualise, and produce a writing project demonstrating an understanding of target audience and industry or professional publication requirements.
  • Assignment 1 - Assignments — 60%-70% (0%)
  • Assignment 2 - Online Discussion — 30%-40% (0%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

Entry Requirements

Equivalent Subjects

You cannot enrol in this unit if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • SWI-LPW504

Special requirements

No special requirements

In this subject, students will learn how to read, write and research a wide range of writing styles typical to those met in the degree of their work and/or life. Students will gain insight into different forms of professional writing, have access to professionals speaking about their particular form of professional writing, develop understanding of the relationship between professional writing style and target audience, and obtain skills in writing for different professional purposes.

Please note: assessment values are indicative only, details will be advised at the start of the subject.

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