Study method
100% online
Available loans
- FEE-HELP
Assessments
100% online
Prior study
Not required
Swinburne University of Technology leads the way with innovative and new ways of teaching, learning and thinking. It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.
QS RANKING 2020
Times Higher Education Ranking 2020
Subject details
-
- Public relations as reputation management
- Ethical issues in reputation management
- Critical perspectives on public relations
- Sustainability strategies for building reputation
- Managing issues
- Communicating in crisis
- Dealing with risks
- Managing reputation across borders
- Managing reputation online - including in social media
- The role of public affairs in managing reputation
- Media relations strategies for reputation management
-
Study resources
-
Instructional methods
- Audio/Video conferencing
- Chat Rooms
- Discussion forum/Discussion Board
- Embedded Multimedia
- Online Quizzes/Tests
- Online assignment submission
- Standard Media
- Streaming Multimedia
- Web links
- Wikis
-
Print materials
- Welcome letter
-
Online materials
- Printable format materials
-
In order to enrol in this subject, you must be accepted into one of the following degrees:
Elective
- SWI-MCM-MAS-2018
- SWI-MCM-GDI-2018
- SWI-MCM-GCE-2018
- SWI-BMT-MAS-2018
- SWI-BMT-GDI-2018
Special requirements
- OtherDetails -
Additional materials
This subject provides students with an understanding of PR's role in reputation management, and to provide appropriate methodologies for this task.
Please note: assessment values are indicative only, details will be advised at the start of the subject.
- Group (50%)
- Portfolio (20%)
- Public Relations Plan (30%)