Public Relations: Reputation to Risk

• • Public relations as reputation management
  • Ethical issues in reputation management
  • Critical perspectives on public relations
  • Sustainability strategies for building reputation
  • Managing issues
  • Communicating in crisis
  • Dealing with risks
  • Managing reputation across borders
  • Managing reputation online - including in social media
  • The role of public affairs in managing reputation
  • Media relations strategies for reputation management

In order to enrol in this subject, you must be accepted into one of the following degrees:

Special requirements

• OtherDetails -

  Additional materials

This subject provides students with an understanding of PR's role in reputation management, and to provide appropriate methodologies for this task.

Please note: assessment values are indicative only, details will be advised at the start of the subject.

• Group (50%)
• Portfolio (20%)
• Public Relations Plan (30%)