Public Relations: Reputation to Risk
PostgraduateSWI-PUB600012018
Course information for 2018 intake
Broaden your understanding of public relations and its role in corporate reputation management. Read up on the methods associated with crisis and risk communication. Explore how public affairs and social media play into reputation management.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- -
- Loan available
- FEE-HELP available
Public Relations: Reputation to Risk
About this subject
Students who successfully complete of this subject will be able to:
- Critically evaluate PR's role in corporate reputation management
- Analyse and identify ethical issues that arise in reputation management
- Critically apply methodologies for dealing with issues, crisis and risk communication requirements
- Formulate reputation management through exploring a range of public relations sub-disciplines such as government relations and media relations.
- Public relations as reputation management
- Ethical issues in reputation management
- Critical perspectives on public relations
- Sustainability strategies for building reputation
- Managing issues
- Communicating in crisis
- Dealing with risks
- Managing reputation across borders
- Managing reputation online - including in social media
- The role of public affairs in managing reputation
- Media relations strategies for reputation management
This subject provides students with an understanding of PR's role in reputation management, and to provide appropriate methodologies for this task.
Please note: assessment values are indicative only, details will be advised at the start of the subject.
- Group (50%)
- Portfolio (20%)
- Public Relations Plan (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Additional requirements
- Other requirements -
Additional materials
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.