Subject details

Students who successfully complete of this subject will be able to:

  1. Critically evaluate PR's role in corporate reputation management
  2. Analyse and identify ethical issues that arise in reputation management
  3. Critically apply methodologies for dealing  with issues, crisis and risk communication requirements
  4. Formulate reputation management through exploring a range of public relations sub-disciplines such as government relations and media relations.
  • Topics
    • Public relations as reputation management
    • Ethical issues in reputation management
    • Critical perspectives on public relations
    • Sustainability strategies for building reputation
    • Managing issues
    • Communicating in crisis
    • Dealing with risks
    • Managing reputation across borders
    • Managing reputation online - including in social media
    • The role of public affairs in managing reputation
    • Media relations strategies for reputation management
  • Study resources
    • Instructional Methods
      • Audio/Video conferencing
      • Chat Rooms
      • Disscusion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Online assignment submission
      • Standard Media
      • Streaming Multimedia
      • Web links
      • Wikis
    • Print Materials
      • Welcome letter
    • Online Materials
      • Printable format materials

No eligibility requirements

Special requirements

  • OtherDetails -

    Additional materials

This subject provides students with an understanding of PR's role in reputation management, and to provide appropriate methodologies for this task.

Please note: assessment values are indicative only, details will be advised at the start of the subject.

  • Assignment 1 - Group (50%)
  • Assignment 2 - Portfolio (20%)
  • Assignment 3 - Public Relations Plan (30%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

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