Public Relations: Reputation to Risk

• Topics

  • Public relations as reputation management
  • Ethical issues in reputation management
  • Critical perspectives on public relations
  • Sustainability strategies for building reputation
  • Managing issues
  • Communicating in crisis
  • Dealing with risks
  • Managing reputation across borders
  • Managing reputation online - including in social media
  • The role of public affairs in managing reputation
  • Media relations strategies for reputation management

• Study resources

  • Instructional Methods

    • Audio/Video conferencing
    • Chat Rooms
    • Disscusion forum/Discussion Board
    • Embedded Multimedia
    • Online Quizzes/Tests
    • Online assignment submission
    • Standard Media
    • Streaming Multimedia
    • Web links
    • Wikis

  • Print Materials

    • Welcome letter

  • Online Materials

    • Printable format materials

No eligibility requirements

Special requirements

• OtherDetails -

  Additional materials

This subject provides students with an understanding of PR's role in reputation management, and to provide appropriate methodologies for this task.

Please note: assessment values are indicative only, details will be advised at the start of the subject.

• Assignment 1 - Group (50%)
• Assignment 2 - Portfolio (20%)
• Assignment 3 - Public Relations Plan (30%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.