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Marketing Performance Analysis

PostgraduateSWI-MKT800112018

Course information for 2018 intake

Broaden your understanding of how businesses use marketing to target customers. Examine marketing performance data. Unpack image and brand. Know how to consider the organisation, its customers and the marketing environment when conducting business research.

Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
-

Loan available
FEE-HELP available

Marketing Performance Analysis

About this subject

  • Students who successfully complete this subject will be able to:

    1. Demonstrate coherent and advanced knowledge of the relevance of a range of theories to marketing functions and activities
    2. Apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems faced by marketing managers with regard to achieving customer understanding
    3. Apply knowledge of research principles and methods to plan and execute a piece of research to assist managerial decision making in the contemporary business world
    4. Apply knowledge of marketing performance analysis tools analytical approaches to a variety of complex problems to provide innovative solutions to develop effective marketing strategies
    5. Communicate proficiently in professional practice to a variety of audiences and function as an effective member or leader of a diverse team.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • SWI-MKT70012 (Not currently available)

  • SWI-LMC705 (Not currently available)

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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