Subject details

After successfully completing this subject, you will be able to:

  1. Critically evaluate the key methodologies of research and key sources of information related to creative industries.
  2. Demonstrate research skills and entrepreneurial thinking and writing skills and apply these to creative industries.
  3. Critically evaluate and create engagement plans and campaigns for creative industries.
  • Topics

    • The nature of creative enterprises
    • Sources of research and data about creative industries
    • Evaluation of research and reports about creative industries
    • Entrepreneurial thinking and opportunity identification
    • Creative industry engagement techniques and approaches
  • Study resources

    • Instructional Methods

      • Embedded Multimedia
      • Online assignment submission
    • Online Materials

      • Audio-Video streaming
      • Printable format materials
    • Other Materials

      • Video

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core
  • SWI-WRI-MAS-2019

Special requirements

No special requirements

This units offers students the opportunity to undertake research into the creative industries or to develop a business plan for a creative industries service, product or engagement. Students will learn about the key industry knowledge repositories and how to access them, how to develop industry focused research, and how to build a creative industries focused engagement or business plan. They will develop skills in entrepreneurial thinking. 

Please note: Assessment values are indicative only; details will be advised at the start of the subject.

  • Written Assignment (60%)
  • Weekly Discussion Threads (12) (40%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.

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