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Marketing for Managers

PostgraduateRMI-OMBA8202020

Course information for 2020 intake

Break down the building blocks of marketing theory and see how they fit in a managerial context.Assess the role of marketing. Uncover the thinking behind concepts like targeting and positioning. Apply marketing practices to organisational scenarios

Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
14 weeks

Loan available
FEE-HELP available

Marketing for Managers

About this subject

  • On successful completion of this subject you will be able to:

    1. apply the key concepts and tools of marketing theory and practice to enable application of marketing functions in a professional context
    2. implement the strategic marketing planning process to develop and manage marketing plan
    3. use the marketing information and research tools to perform a marketing situational analysis
    4. analyse quantitative and qualitative information to assess risk implications in business decisions
    5. present quantitative information in a clear, simple and informative format.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Prior study

To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:

one of

  • RMI-BUSM4536-Design Thinking for Business (no longer available)

  • RMI-OMBA770-Introduction To Business Management (no longer available)

Others

Please note: the listed pre-requisite is for MBA students only who must have successfully completed or currently be enrolled in OMBA770/BUSM4536; or enrol to study BUSM4536 and OMBA820 concurrently.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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