Subject details

  • Topics
    • Business Economics
    • Market Demand
    • Market Equilibrium
    • Market Failure
    • Market Structure
    • Monopoly Power
    • Macroeconomic Forces
    • The Aggregate Market
    • Econometrics
    • Firm Strategy
    • Firm Integration
  • Study resources
    • Instructional Methods
      • Blog
      • Disscusion forum/Discussion Board
      • Web links
      • Online assignment submission
      • Podcasting/Leacture capture
      • Online Quizzes/Tests
      • Standard Media
      • Wikis
    • Online Materials
      • Printable format materials

Upon successful completion of the subject you will be able to:

  1. Apply your knowledge of economics to the practice of management
  2. Analyse quantitative and qualitative information to assess risk implications in business decisions
  3. Interpret economic data and assess impact on business decisions
  4. Undertake independent academic research
  5. Present quantitative information in a clear simple and informative format.
  • Assignment 1 - Individual Assignment (25%)
  • Assignment 2 - Invigilated Exam (50%)
  • Assignment 3 - Group Presentation (25%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

Entry Requirements

You are recommended to have completed the following subjects(s) or have equivalent knowledge before starting this unit:

Special requirements

No special requirements

This subject will develop your ability to understand, analyse and use economic logic and data to inform business decision-making. You will investigate external environmental factors which affect business performance, such as macroeconomic trends and government policy. It also examines optimal business strategies in response to different external environments, such as pricing and product differentiation. The degree will develop your skills in statistical analysis. Through the application of these techniques you will develop a modern managerial approach to evaluating business arguments and making decisions.

Related degrees