Advertising In The Digital Age
UndergraduateLTU-MKT1ADD2023
Course information for 2023 intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Advertising In The Digital Age
About this subject
- Demonstrate an understanding of the various forms of traditional and digital promotion and their advantages and disadvantages.
- Select appropriate traditional and digital media for implementing an advertising campaign.
- Develop and present (individually and in groups) an advertising campaign in a professional manner, considering both traditional and digital channels.
- Interpret the creative issues that need to be considered in an advertising campaign.
- The strategic process.
- Advertising reaction models.
- Traditional and digital advertising channels.
- Advertising appeals and creative design.
- Advertising evaluation.
In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR across traditional and digital channels. You will develop communication messages that have meaning and impact for consumers in today's digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers across both traditional and digital mediums.
- Group project (1000 words per student) (30%)
- Individual assignment (equivalent 2500 words). (50%)
- Individual presentation (10 min per student) (1000 word equivalent) (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- LAT-BUS-DEG-2023 - Bachelor of Business
- LAT-TEC-DEG-2023 - Bachelor of Information Technology
- LAT-ART-DEG-2023 - Bachelor of Arts
- LAT-PYS-DEG-2023 - Bachelor of Psychological Science
- LAT-CYS-DEG-2023 - Bachelor of Cybersecurity
Others
Past La Trobe University students who have previously completed MKT3ADV (Advertising and Sales Promotion) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
UndergraduateLAT-ART-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-CYS-DEG