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Advertising In The Digital Age
Undergraduate | LTU-MKT1ADD | 2024
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
HECS-HELP and FEE-HELP available
Advertising In The Digital Age
About this subject
On successful completion you will be able to:
- Demonstrate an understanding of the various forms of traditional and digital promotion and their advantages and disadvantages
- Select appropriate traditional and digital media for implementing an advertising campaign
- Develop and present (individually and in groups) an advertising campaign in a professional manner, considering both traditional and digital channels
- Interpret the creative issues that need to be considered in an advertising campaign
- The Strategic Process
- Advertising Reaction Models
- Traditional and Digital Advertising Channels
- Advertising Appeals and Creative Design
- Advertising Evaluation
In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR across traditional and digital channels. You will develop communication messages that have meaning and impact for consumers in today's digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers across both traditional and digital mediums.
- Group project (1000 words per student) (30%)
- Individual assignment (equivalent 2500 words). (50%)
- Individual presentation (10 min per student) (1000 word equivalent) (20%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- QS Ranking 2024:
- 17
- Times Higher Education Ranking 2024:
- 18
Entry requirements
To enrol in this subject, you must be admitted into a degree.
Others
Past La Trobe University students who have previously completed MKT3ADV (Advertising and Sales Promotion) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.