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Advertising In The Digital Age

Undergraduate | LTU-MKT1ADD | 2024

Study method
100% online
100% online
Entry requirements
Part of a degree
12 weeks

HECS-HELP and FEE-HELP available

Advertising In The Digital Age

About this subject

  • On successful completion you will be able to:

    1. Demonstrate an understanding of the various forms of traditional and digital promotion and their advantages and disadvantages
    2. Select appropriate traditional and digital media for implementing an advertising campaign
    3. Develop and present (individually and in groups) an advertising campaign in a professional manner, considering both traditional and digital channels
    4. Interpret the creative issues that need to be considered in an advertising campaign

Entry requirements

To enrol in this subject, you must be admitted into a degree.


Past La Trobe University students who have previously completed MKT3ADV (Advertising and Sales Promotion) are ineligible to enrol in this subject.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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