$1,892 $0
Your upfront cost: $0
Duration
12 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 31 Jul 2023
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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QS Ranking 2023
20
Times Higher Education Ranking 2023
16
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Subject details
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- The strategic process.
- Advertising reaction models.
- Traditional and digital advertising channels.
- Advertising appeals and creative design.
- Advertising evaluation.
Others
Past La Trobe University students who have previously completed MKT3ADV (Advertising and Sales Promotion) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR across traditional and digital channels. You will develop communication messages that have meaning and impact for consumers in today's digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers across both traditional and digital mediums.
- Group project (1000 words per student) (30%)
- Individual assignment (equivalent 2500 words). (50%)
- Individual presentation (10 min per student) (1000 word equivalent) (20%)
For textbook details check your university's handbook, website or learning management system (LMS).