Enrolments for 2021 have closed.

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Synergising Marketing

Postgraduate | CUR-MMK500 | 2021

Course information for 2021 intake

View information for 2022 course intake

Take your first step into marketing from another discipline. Cover the basics of how consumers and businesses make decisions. Gain skills to analyse and create strategies. Finish up with skills in problem-solving to apply to your area of expertise. 

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
13 weeks

FEE-HELP available

Synergising Marketing

About this subject

  • At the completion of this subject students will be able to:

    1. apply key marketing theory to the diverse perspectives of local and global consumers and businesses in the marketplace
    2. analyse current issues in marketing environments for their impacts on consumer and business buying behaviour, both locally and globally
    3. evaluate marketing frameworks for their applicability to consumer and business buying behaviour across various marketplace scenarios
    4. create and develop a professional artefact which synthesises the science and art of marketing strategies that influence consumer and business buying behaviour
    5. demonstrate academic and professional integrity principles and apply writing, referencing and acknowledgement conventions required for the marketing discipline.

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • CUR-MBA600 (Not currently available)

Others

Students who have successfully completed MBA600 Marketing for Managers as part of Curtin's Master of Business Administration (MBA) should not enrol into MMK500 Discerning Marketing Management.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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