Sustainable and Societal Marketing
PostgraduateCUR-MMK6302023
Course information for 2023 intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 13 weeks
- Loan available
- FEE-HELP available
Sustainable and Societal Marketing
About this subject
At the completion of this subject students will be able to:
- understand social and environmental sustainability issues in the market place and how marketing practices impact on both
- ability to incorporate sustainability thinking and tools into marketing strategies and tactics to help organisations achieve sustainability goals
- develop a stakeholder orientation that promotes an organisation and society wide effort towards sustainability practices
- understand how marketing strategies can help to facilitate the implementation of the 17 United Nations Sustainable Development Goals
- Understanding sustainability and societal marketing
- Sustainable consumer behaviour
- Strategic sustainability marketing frameworks
- Sustainability focused product strategies
- Sustainability focused communication strategies
- Sustainable industry analysis projects students presentations
- Sustainability focused pricing strategies
- Sustainability focused distribution strategies
- Australian laws and regulations guiding marketing
- Sustainability marketing transformations
- Sustainable strategic marketing plan group project – presentations and Q&A session
- Student reflections of their learning experience
There is an increased awareness of how social and business practices have significantly affected the degradation of the natural environment, depletion of natural resources, and wellbeing of people. Subsequently social and environmental KPIs are emerging as a key for business to achieve sustainable competitive advantage. Sustainable marketing places equal emphasis on environmental stewardship, social stewardship and economic stewardship concerns in the development of marketing strategies. This subject addresses how sustainability issues form part of marketing strategy in the business and public sector and encompasses social marketing strategies aimed at positive societal change. It identifies and applies sustainability frameworks and tools companies use to build sustainable thinking into their marketing activities and strategies in response to opportunities and threats that arise from social, economic and environmental changes in the environment.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the Academic Integrity module.
- Case Portfolio (40%)
- Case Facilitation (30%)
- Sustainable Industry Analysis (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, their online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.
Learn more about Curtin University.
Explore Curtin courses.
- QS World University Ranking 2025, within Australia:
- 13
- Times Higher Education World University Ranking 2025, within Australia:
- 14
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- CUR-SCP-MAS-2023 - Master of Environment and Climate Emergency
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Master of Environment and Climate Emergency
PostgraduateCUR-SCP-MAS