Strategic Brand Marketing

• • Introduction to strategic brand management
  • Building blocks of a brand
  • Brand elements
  • Measuring and capturing brand value
  • Brand architecture strategies
  • Leveraging and Extending Brands
  • Managing brands over time
  • Global branding strategies

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• CUR-MAR-MAS-2022

Additional requirements

No additional requirements

This subject was previously known as Strategic Brand Management.

In this subject , students will develop a keen understanding on how to develop appropriate marketing strategies that build and strengthen the brand in the long term. Topics are focused on designing and implementing marketing programs and activities to build, measure, and manage brand equity. The subject provides students with a framework for understanding how to develop dynamic brand and marketing strategies that enable the brand to adapt and thrive in an increasingly complex and volatile business environment characterised by changes from both internal and external forces. Finally, the subject emphasises on both the development of student’s theoretical knowledge and practical skills through the application of various branding and marketing theory to solve complex, real life brand challenges.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

• Mid-semester test (30%)
• Brand case study (40%)
• Brand strategy pitch (30%)

Current study term: 27 Nov 22 to 26 Feb 23

Next study term: 28 May 23 to 27 Aug 23