Strategic Brand Management

• • Introduction to strategic brand management
  • Building blocks of a brand
  • Brand elements
  • Measuring and capturing brand value
  • Brand architecture strategies
  • Leveraging and Extending Brands
  • Managing brands over time
  • Global branding strategies

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• CUR-MMK-MAS-2021
• CUR-MMK-GDI-2021

Additional requirements

No additional requirements

In this subject, the concepts of advertising and marketing will be applied to branding. Topics and various strategies related to building, measuring, and managing a brand will be examined, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time. It will also develop visual and verbal communication skills and work on real
life problems.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

• Post Entry Language Assessment (PELA) (Pass / Fail%)
• Mid-semester test (30%)
• Brand case study analysis (40%)
• Brand strategy development (30%)

Current study term: 28 Nov 21 to 27 Feb 22

Next study term: 29 May 22 to 28 Aug 22