Storytelling and Digital Media
Create digital content and understand how the Internet has blurred the boundaries between media production and consumption. Get to know the new business models and how participatory media has remixed and redistributed traditional media forms.
Your upfront cost: $0
- 28 Nov 2022
QS RANKING 2022
Times Higher Education Ranking 2022
At the completion of this subject students will be able to:
- apply the concepts of, and tools for, storytelling and digital media in the context of Marketing and Public Relations practice
- adapt organisational stories strategically across different digital media platforms
- analyse current and emerging media environments in local to global contexts from ethical and reputational perspectives.
- Introduction to Storytelling
- Creating value and meanings in stories
- Key ingredients of a powerful story and story types
- The evolution of digital communication – opportunities & challenges
- Introduction to transmedia storytelling – telling stories across multiple platforms
- Communication professionals as story curators - Collaboration and co-creation in a digital world
- The power of visual and auditory storytelling
- Influencer communication
- Strategic storytelling campaign planning & orchestration
- Transmedia storytelling as issues and crisis reposes
- Ethical considerations in digital communication
- Reputation management in a digital world
- Unit summary & showcase
In order to enrol in this subject, you must be accepted into one of the following degrees:
No additional requirements
This subject exposes students to storytelling principles, emphasising the hands-on co-creative methods in value creation for stakeholders. It considers the recent evolution and theoretical underpinnings of digital media with a particular
focus on digital platforms for different stakeholder groups. It also covers the ethical considerations in digital communication, especially in regards to reputation in a digital world. The unit engages students in the use of a range of digital
media tools for organisational storytelling, and asks them to demonstrate their understanding of concepts through the application of written, visual and audio communication. It develops creative communication and critical thinking skills in
the practice of digital storytelling.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the Academic Integrity module.
- Digital Storytelling Case Study (40%)
- Content Creation (20%)
- Group Project (40%)
Current study term: 29 May 22 to 28 Aug 22
Media Strategies: Managing Content, Platforms and Relationships
Johnston, Jane and Rowney, Katie
Next study term: 27 Nov 22 to 26 Feb 23
Check the learning management system (LMS) of your university for textbook details.