Subject details

At the completion of this subject students will be able to:

  1. apply the concepts of, and tools for, storytelling and digital media in the context of Marketing and Public Relations R practice
  2. adapt organisational stories strategically across different digital media platforms
  3. analyse current and emerging media environments in local to global contexts from ethical and reputational perspectives
  4. design sophisticated and creative storytelling campaigns across various digital platforms.
  • Topics

    • Introduction to Storytelling
    • Creating value and meanings in stories
    • Key ingredients of a powerful story and story types
    • The evolution of digital communication – opportunities & challenges
    • Introduction to transmedia storytelling – telling stories across multiple platforms
    • Communication professionals as story curators - Collaboration and co-creation in a digital world
    • The power of visual and auditory storytelling
    • Influencer communication
    • Strategic storytelling campaign planning & orchestration
    • Transmedia storytelling as issues and crisis reposes
    • Ethical considerations in digital communication
    • Reputation management in a digital world
    • Unit summary & showcase
  • Study resources

    • Instructional Methods

      • Standard Media
      • Online Quizzes/Tests
      • Online assignment submission
      • Web links
      • Podcasting/Leacture capture
      • Chat Rooms
      • Disscusion forum/Discussion Board
      • Blog
      • Embedded Multimedia
      • Audio/Video conferencing
      • E-Portfolios
    • Online Materials

      • Audio-Video streaming
      • Printable format materials
      • Online Assessment
      • Resources and Links

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core
  • CUR-MMK-MAS-2018
  • CUR-MMK-GDI-2018
  • CUR-MMK-GCE-2018

Special requirements

No special requirements

This subject exposes students to storytelling principles, emphasising the hands-on co-creative methods in value creation for stakeholders. It considers the recent evolution and theoretical underpinnings of digital media with a particular
focus on digital platforms for different stakeholder groups. It also covers the ethical considerations in digital communication, especially in regards to reputation in a digital world. The unit engages students in the use of a range of digital
media tools for organisational storytelling, and asks them to demonstrate their understanding of concepts through the application of written, visual and audio communication. It develops creative communication and critical thinking skills in
the practice of digital storytelling.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

  • Digital Artefacts Kit (20%)
  • Professional Skills Development (50%)
  • Client Report and Presentation (30%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.

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