Postgraduate CUR-MMK520-2023

Storytelling and Digital Media

Create digital content and understand how the Internet has blurred the boundaries between media production and consumption. Get to know the new business models and how participatory media has remixed and redistributed traditional media forms.

From

$3,536 $3,786

Your upfront cost: $0

International student?

Duration

13 weeks

Study method

100% Online

Available loans

FEE-HELP

Assessments

100% online

Prior study

Not required

Start dates

29 May 2023
27 Nov 2023

Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, their online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.

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2022
2023

Subject details

What you'll learn

At the completion of this subject students will be able to:

apply the concepts of, and tools for, storytelling and digital media in the context of Marketing and Public Relations practice
adapt organisational stories strategically across different digital media platforms
analyse current and emerging media environments in local to global contexts from ethical and reputational perspectives.

Topics covered

- Introduction to Storytelling
- Creating value and meanings in stories
- Key ingredients of a powerful story and story types
- The evolution of digital communication – opportunities & challenges
- Introduction to transmedia storytelling – telling stories across multiple platforms
- Communication professionals as story curators - Collaboration and co-creation in a digital world
- The power of visual and auditory storytelling
- Influencer communication
- Strategic storytelling campaign planning & orchestration
- Transmedia storytelling as issues and crisis reposes
- Ethical considerations in digital communication
- Reputation management in a digital world
- Unit summary & showcase

Entry requirements

In order to enrol in this subject, you must be accepted into one of the following degrees:

Additional requirements

No additional requirements

Description

This subject exposes students to storytelling principles, emphasising the hands-on co-creative methods in value creation for stakeholders. It considers the recent evolution and theoretical underpinnings of digital media with a particular
focus on digital platforms for different stakeholder groups. It also covers the ethical considerations in digital communication, especially in regards to reputation in a digital world. The unit engages students in the use of a range of digital
media tools for organisational storytelling, and asks them to demonstrate their understanding of concepts through the application of written, visual and audio communication. It develops creative communication and critical thinking skills in
the practice of digital storytelling.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

Assessments

Digital Storytelling Case Study (40%)
Content Creation (20%)
Group Project (40%)

Textbooks

Current study term: 28 May 23 to 27 Aug 23

Check the learning management system (LMS) of your university for textbook details.

Next study term: 26 Nov 23 to 25 Feb 24

Check the learning management system (LMS) of your university for textbook details.