Get to grips with marketing principles and applications as you work collaboratively through a real life client case study. Dive into key models and concepts, and understand how marketing decisions can impact business practices.
Your upfront cost:
01 Mar 2021
30 Aug 2021
Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, our online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.
This subject was previously known as Global Marketing Management.
This subject introduces students to the marketing discipline, the marketing environment and the key application of marketing principles. In this subject students work with real clients in a ‘work integrated learning’ environment.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.